Toople Plc Regulatory News (TOOP)

16 October 2017

Toople Plc

("Toople" or the "Company" or the "Group")

Appointment of New Chief Financial Officer

Toople Plc (LSE: TOOP), a provider of bespoke telecom services to UK SMEs, are pleased to announce the appointment of Adrian Andrews as their new Chief Financial Officer.

Adrian will be working over the coming weeks on a handover from Geoff Wilson who has held the position on an interim basis for the last four months. Geoff will remain a member of the Board of Directors.

Adrian has a wealth of experience of early-stage technology and telecommunications companies having been the first CFO of both End2End mobile, a Danish-based deliverer of mobile applications and Vision OSS (VOSS), a leading supplier of communications management solutions.

Subsequent to that he was CFO and then Managing Director of Linedata Ltd, a global provider of solutions to the investment management community.

For the last three years Adrian has worked with a number of smaller businesses providing them with the necessary robust financial controls, procedures and reporting to allow them to increase their profitability and attract investment.

Adrian is a Fellow of the Chartered Institute of Management Accountants.

Richard Horsman, Chairman of Toople, commented: "I would like to welcome Adrian to Toople. He joins the business at an exciting time and his experience in both SME and Telco will be a valuable addition to our Board. At the same time, I would like to thank Geoff for the excellent job he has done for us as Interim CFO. I look forward to his continued support as he moves back into a Non-Executive role."

This announcement contains inside information for the purposes of Article 7 of EU Regulation 596/2014 ("MAR").

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Notes to Editors

Toople Plc offers broadband, VoIP and landline services and mobile phone packages to SMEs in the UK. Customers can visit the Toople.com web site to buy online, request a quote or instantly chat with an agent and chose the services relevant to their business.

The web site is powered by Toople.com proprietary Merlin software; a cloud based telecoms resourcing platform that acts as a portal for transparent, live pricing for services across the main four providers. Merlin also makes it easy for customers to add new services to their bespoke packages at any time.

Toople Plc has three core elements to its business. Firstly Toople.com, its online first approach for small businesses where customers can buy connectivity, mobility and business telephony in a simple online journey. Customers can do this by simply requesting a quote or instantly engaging into a chat with an agent. Potential customers experience Toople.com through digital media channels like Google, Bing, Business cost comparison sites and social media. Secondly, the wholesale business has a number of other telecoms companies that buy services wholesale, white label the propositions and resell on to their own customers. Thirdly, the Merlin software platform gives access to wholesalers who want to interconnect with carriers for provisioning and billing services for their own customers, where a monthly licence fee is applicable to access merlin.

Toople plc is addressing a market of over 5 million companies in the UK that are employing less than 50 people. These companies are looking for straightforward telecom solutions, explained in a way that they can understand, provided at attractive consistent prices and backed up by high quality service support. Toople aims to be easy to do business with, offering transparent, competitive pricing and excellent UK based customer service.