Toople Plc Regulatory News (TOOP)

23 January 2017

Toople Plc

("Toople" or the "Company" or the "Group")

Telephony Service Launch

Toople Plc (LSE: TOOP), a provider of bespoke telecom services to UK SMEs, is pleased to announce today the launch of a new cloud business telephony service for its SME target audience and wholesale customers.

Through the Company's business phone system, built on a broadcloud platform, Toople is launching two simple propositions: Toople.com Classic and Toople.com Premium. Both propositions provide an efficient way for small businesses to have a reliable, maintenance free phone system that requires minimum capital expenditure and no advance payment.

With the addition of Toople's telephony service, the Company now offers a full, unified communications package to its target market. This service is forecasted to stimulate further customer acquisition. The 16 November 2016 Trading Update reported that Toople was provisioning over 200 new orders on average per month across its channels, with an increased average monthly order rate targeted by the Directors for 2017. The services also offers the added ability to cross sell and up sell into the existing customer base, which the business is already seeing early signs of success with.

These products can be ordered on line or over the phone, with unlimited calls bundles for a fixed monthly fee and come with the Handset included in the seat price. Toople.com Premium provides customers with full phone system functionality and mobility via an additional IOS or Andriod app on their mobile, tablet or laptop. Customers will be able to take their office with them on any device, ensuring they never miss a call.

Andy Hollingworth, CEO of Toople Plc, commented "The launch of Toople business phone systems enables us to deliver complete unified communications to our small business customers. With free Toople business broadband and Toople mobile, we are excited about the complete solution we now deliver to small business. Indeed we see the business phone systems becoming an increasingly important part of our proposition mix. We believe it is a great value add for our existing customers, a key driver for new customer acquisition and we anticipate it being a high margin and cash generative proposition for Toople.

"Further to this, through our Merlin software, users are able to review their bills, make changes to their solution and after three years we will refresh the handsets included in the same seat price, which we do not believe is currently offered by any other provider in the market."

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For further information:

Toople PLC 0800 0499 499

Andy Hollingworth, Chief Executive Officer

Cairn Financial Advisers LLP 020 7 213 0880

Emma Earl / Rebecca Anderson, Financial Adviser

Vicarage Capital 020 3651 2911

Broker

Rupert Williams / Jeremy Woodgate

Redleaf Communications 020 7382 4730

Rebecca Sanders-Hewett toople@redleafpr.com

Sarah Fabietti-Dallison

Sam Modlin