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Last checked at 
10 Oct 2025 07:00
10 October 2025
The Mission Group plc
("MISSION" the "Company" or the "Group")
DIRECTOR/PDMR SHAREHOLDING
The MISSION Group plc (AIM: TMG), creator of Work That CountsTM, comprising of digital marketing and specialist communications Agencies, has been notified that on 9 October 2025, John Carey, Group Chief Executive Officer, purchased 25,000 ordinary shares of 10p each in the Company ("Ordinary Shares") at a price of 23.5p per ordinary share, increasing his beneficial holding to 25,000 Ordinary Shares.
Further information is provided below in accordance with Article 19(3) of the UK Market Abuse Regulation No 596/2014:
1
| Details of the person discharging managerial responsibilities / person closely associated
| |||||
a)
| Name
| John Carey | ||||
2
| Reason for the notification
| |||||
a)
| Position/status
| Group Chief Executive Officer | ||||
b)
| Initial notification /Amendment
| Initial | ||||
3
| Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
| |||||
a)
| Name
| The MISSION Group plc | ||||
b)
| LEI
| 213800L567CF3Z6GPZ03
| ||||
4
| Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
| |||||
a)
| Description of the financial instrument, type of instrument
Identification code | Ordinary shares of 10 pence each
ISIN: GB00B11FD453
| ||||
b)
| Nature of the transaction
| Purchase of ordinary shares | ||||
c)
| Price(s) and volume(s)
|
| ||||
d)
| Aggregated information
- Aggregated volume
- Price
|
N/A - single transaction | ||||
e)
| Date of the transaction
| 9 October 2025 | ||||
f)
| Place of the transaction | London Stock Exchange, AIM
| ||||
ENQUIRIES:
John Carey, Chief Executive Officer Giles Lee, Chief Financial Officer | Via Houston |
The MISSION Group plc | |
Simon Bridges/Andrew Potts/Harry Rees | |
Canaccord Genuity Limited (Financial Adviser, Nominated Adviser and Broker) | 020 7523 8000 |
Peter Tracey Blackdown Partners Limited (Financial Adviser) | 020 3807 8484 |
Kate Hoare/Charlie Barker/India Spencer | 0204 529 0549 |
E: mission@houston.co.uk | |
Houston PR |
NOTES TO EDITORS
The MISSION Group Plc. is the Alternative Group for Ambitious Brands.
MISSION is a group of digital marketing and communications Agencies. Employing over 900 people across 24 locations and three continents, the Group successfully combines its diverse expertise to Work That CountsTM for our Clients, whatever their ambitions. Creating real standout, sharing real innovation and delivering real business growth for some of the world's biggest brands. www.themission.co.uk
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