TED.L Regulatory News (TED)

4 August 2021

Ted Baker plc

("Ted Baker" or the "Group")

Ted Baker appoints two new Non-Executive Directors

Ted Baker plc, the global lifestyle brand, is pleased to announce the appointments of Fumbi Chima and Meg Lustman as independent Non-Executive Directors of the Company with immediate effect.

Fumbi Chima is currently Executive Vice-President and Chief Information Officer at BECU, the US-based credit union. Having previously served in similar roles at adidas, Fox Network Group, Burberry, Walmart Asia's operations and American Express, Fumbi is adept in digital transformation strategy in high-growth environments across a range of industries. Fumbi is also currently a non-executive director of Whitbread plc.

Meg Lustman has more than 35 years' experience in the retail industry, and has led the transformation and growth of some of the UK High Street's best known brands, latterly as CEO of Hobbs. Meg currently supports CEOs and senior leaders in an advisory capacity and serves as Vice Chair at Glasgow Caledonian University.

John Barton, Chairman of Ted Baker, said: "I'm delighted to welcome Fumbi and Meg to the Group Board. They bring new experience and skill sets to the Group at an exciting time for Ted Baker. We are one year into the transformation plan and, even despite the impact of Covid-19 over the course of the last year, our business is in a much stronger place than it was. On behalf of the entire Board, we look forward to working with Fumbi and Meg as the brand continues to strengthen and prosper."

Fumbi Chima, said: "As Ted Baker continues to make progress with its transformation plan, I look forward to being able to harness my digital transformation experience to be able to further support the Group moving forward."

Meg Lustman, said: "Ted Baker is a unique brand and I'm pleased by the opportunity to support the Board and Senior Management team to fully realise its potential. While still early in its transformational journey, the brand is regaining confidence and I'm excited to see the customer reaction to the strengthening proposition."

ENDS

For further information contact:

 Tulchan Communications Tel: +44 (0) 20 7353 4200

Jonathan Sibun / Jessica Reid

Further information:

www.tedbaker.com

www.tedbakerplc.com

Notes to Editors

About Ted Baker

Ted Baker is a global fashion and lifestyle company born in the UK. Having grown steadily from its origins as a specialist shirt store in Glasgow in 1988, it now has over 500 stores, outlets and concessions worldwide, including boutiques in all the major fashion destinations across the UK.