TDE.L Regulatory News (TDE)

31 Aug 2006 10:00

Telefonica O2 Czech Republic, A.S.31 August 2006 Press Release Telefonica O2 Czech Republic Introduces Revolutionary New Mobile Tariffs Datum: 31. 8. 2006 On 1st September 2006 Telefonica O2 Czech Republic is introducing a new mobiletariff concept which is revolutionary in the Czech market. The new tariffconcept O2 Simple introduces tariffs that enable customers to pay for theircommunication services based on their expected needs, and get the maximum valuefor their money. Additionally, O2 Simple always contains a free bonus, socustomers get more than they pay for every time. The concept is based on fulfilment of customer desires stated in market researchand is, therefore, quite simple to understand. Customers just select the amountthey feel represents their usage and spend level - CZK 240 or CZK 600 and theamount plus an extra bonus amount is then applied completely to usage of voiceand sms in any combination. Customers no longer have to worry about how many minutes or sms they shouldselect in a tariff package, and how many they use. They get the full maximum ofthe amount they select applied every month to what ever combination of minutesor SMS they naturally use without having to worry or pay for a subscription forminutes or SMS they may not use. O2 Simple - the first tariffs ever to conform to you The principle of O2 Simple is to always provide customers with the maximum valueof calls and SMS from their monthly tariff selection. Customers can initiallyselect either CZK 240 or CZK 600 (excluding 19 % VAT). The selected amount plustariff bonus can be then fully applied to cover calls, video calls and sms.Customers no longer need to decide how they call or how many SMS they send - thefull amount of their subscription together with the tariff bonus will be appliedagainst their usage with any excess amount being charged at simple and highlycompetitive single rates. O2 Simple 240 and O2 Simple 600 are designed to appeal to the widest range ofcustomers and to suitably complement the extensive portfolio of existingtariffs. "O2 Simple tariffs fulfil the number one expectations of customers - to have themaximum value and flexibility possible applied to their communicationsexpenditures in a simple, easy to understand and transparent manner" says AndreiMarc Torriani, Chief Marketing Officer for residential customers of TelefonicaO2, and he adds: "In shorter terms, O2 Simple tariffs now provide theflexibility, transparency and maximum value customers have come to expect." You get more than you pay for - and now even more with the promo bonus With O2 Simple tariffs customers always get more than they pay for - with O2Simple 240 they get tariff bonus 20 CZK per month and with O2 Simple 600 theyget CZK 40 tariff bonus. Customers who activate any of the O2 Simple tariffs until the end of October2006 will receive a special additional promo bonus of CZK 360 or CZK 960. Thepromo bonus will be provided in equal increments over the first 6 months afteractivation with, i.e. during the entire duration of their 6-month commitment.This way customers who select O2 Simple 240 during the promo period will receivethe value of CZK 320 every month to be applied against their voice or SMS usage.Customers opting for O2 Simple 600 will receive CZK 800 to cover their textingor calling every month. Therefore, the difference between the monthly fee theyreally pay for, and the total bonus they receive during the 6-month period, canreach up to CZK 1200. Monthly Tariff Promo bonus Total bonus Calling SMS rate fixed fee bonus in in CZK in CZK rate in CZK CZKO2 Simple 240 240,00 260,00 60,00 320,00 4,90 1,50Including VAT 285,60 285,60 71,40 357,00 5,83 1,79O2 Simple 600 600,00 640,00 160,00 800,00 4,40 1,50Including VAT 714,00 761,60 190,40 952,00 5,24 1,79The promo bonus is provided for 6months. Contact for further information:MARTIN ZABKAPress Spokesmantel: 800 163 342 (800 1 MEDIA)fax: 271 469 896e-mail: public.relations.cz@o2.com http://www.cz.o2.com/ About Telefonica O2 Czech Republic Telefonica O2 Czech Republic, a.s., is the first integrated operator in theCzech Republic formed on 1 July 2006 by the merger of the leading fixed lineoperator, EESKY TELECOM, a.s., and the strongest mobile operator, Eurotel Praha,spol. s r.o., into a single telecommunications organization. The organization isnow operating nearly eight million lines, both fixed and mobile, making it oneof the world's leading providers of fully converged services. Telefonica O2 Czech Republic offers the most comprehensive portfolio of voiceand data services in this country. A special attention is paid to theexploitation of the growth potential, in particular the data and Internetbusiness. Telefonica O2 Czech Republic operates the largest fixed and mobilenetwork including a unique 3rd generation network, CDMA (for data) and UMTS,enabling the transport of voice, data and video. Furthermore, Telefonica O2Czech Republic offers the largest network of WiFi hotspots in the country. Telefonica O2 Czech Republic is part of the O2 Group within Telefonica SA. Ituses O2 brand for all consumer-facing activities. In all communications thiswill be supported ty Telefonica's endoresement. About O2 O2 comprises mobile network operators in the UK and Ireland, along withintegrated fixed/mobile businesses in Germany and the Czech Republic. It alsoowns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses inthe UK and Germany respectively as well as having 100% ownership of Be, aleading UK fixed broadband provider. In addition, the group includes O2 Airwave,which supplies secure digital communications to the emergency services and otherpublic safety organisations. O2, a Telefonica company, is headquartered in Slough, UK, and has more than 35million customers across Europe. About Telefonica S.A. Telefonica is one of the largest telecommunications companies in the world interms of market capitalisation. Its activities are centered mainly on the fixedand mobile telephony businesses with broadband as the key tool for thedevelopment of both. The company has a significant presence in 19 countries and a customer base thatamounts more than 186 million accesses around the world. Telefonica has a strongpresence in Latin America, where the company focuses an important part of itsgrowth strategy. Telefonica is a 100% listed company, with more than 1.5 million directshareholders. Its share capital currently comprises 4,921,130,397 ordinaryshares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao andValencia) and on those in London, Paris, Frankfurt, Tokyo, New York, Lima,Buenos Aires and Sao Paulo. This information is provided by RNS The company news service from the London Stock Exchange