Last checked at 23 Oct 2008 07:00
BRIGHT THINGS PLC
("Bright Things" or "the Company)
WIDGETLABORATORY SIGNS UP WITH SOCIALGO
Bright Things plc today announces that it has signed a Stategic Relationship Agreement (the 'Agreement') with WidgetLabratory LLC. Leading widget developer WidgetLaboratory is the first external developer to be brought in to work alongside Bright Things. It is believed that the relationship with WidgetLaboratory will allow SocialGO network users the opportunity to build highly personalised, scalable, professional networks ripe for monetisation and community building.
The Agreement provides for a fixed development fee to be paid to WidgetLaboratory in exchange for a share of any revenues generated by the sale of widgets to SocialGo users.
A Widget is a small software application engineered for a particular task, such as a messaging service or a reminder tool. The widgets would sit alongside or on the SocialGo platform and allow network creators to add any number of widgets (as they become available) to increase the functionality and therefore potential of their site.
"SocialGO is unique in its approach to partnership," says Spencer Forman, CEO of WidgetLaboratory. "Our struggle with other players in the market has been well documented. We are extremely excited to be building our products on a platform as technologically advanced as SocialGO. For our Network Creator customers, it is even more relevant that they have made Terms of Service and Monetization the focal point of their business-model. This is the start of the next big thing in Social Networking."
Alex Halliday, founder of GOWIT Ltd which created and continues to develop the SocialGO platform for the Company adds, "The development team has been focused on building a product that fills the gaps left by others and answers the questions that people have posed about Social Networking. Anyone who takes the time to look at our service properly will see a whole range of features not seen elsewhere in the market.
The partnership with WidgetLaboratory is an excellent way to kick-off our third party programme and we are looking forward to working with both Spencer's team and other widget developers looking to commercialise their work and in doing so improve our product offering."
For further information on WidgetLaboraty see www.widgetlaboraty.com
For more information please see www.brightthings.com
Bright Things PLC 0870 351 7770
Dominic Wheatley, CEO
Edward Levey, Finance Director
HB Corporate
Luke Cairns/ Rory Creedon Tel: +44 (0) 207 510 8600
Brunswick Group
Giles Croot / Mark Antelme, Tel: +44 (0) 207 404 5959
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