SYQ.L Regulatory News (SYQ)

13 October 2014

SyQic plc

("SyQic" or the "Group" or the "Company")

Maaduu re-launch

SyQic (AIM: SYQ), the fast growing provider of live TV and on-demand video content across mobile and internet enabled consumer devices, announces the official re-launch of its Maaduu Korean content streamingservice in Malaysia. This follows the acquisition of Maaduu, further details of which were announced on 18 August 2014.

The service, which screens the best of Korean dramas and the latest Korean pop music videos and holds licences from two of the three largest Korean broadcasters, went live in Malaysia on Sunday 12 October. This launch follows a rebranding, a system refresh and the uploading of new Korean content. Following the re-launch of the Maaduu service in Malaysia it is SyQic's intention to also launch the service in Indonesia in November 2014.

Korean video content has been rapidly increasing in popularity since the late 1990s with Korean dramas and pop music attracting a very big following in Asia amongst a young adult demographic. Statistics from SyQic's existing customer base reflect this phenomenon with Korean content consumption accounting for c.35% of streaming from the Company's sites, despite only representing a small proportion of SyQic's content portfolio. To illustrate the rate of growth in the popularity of this genre, the total value of Korea's cultural exports has doubled since 2008 to more than $US5bn in 2012 according to Korea's Creative Content Agency. SyQic is confident that the new offering will continue the strong growth of Maaduu's following.

The acquisition of Maaduu gives SyQic a significant opportunity to accelerate its revenue growth through access to high demand Korean content. In addition to this, the Board of SyQic believes that considerable synergies have been created by the acquisition of Maaduu providing opportunities for the Company to generate additional revenues through pay-per-view and advertising across both the Maaduu business as well as SyQic's existing business lines. Maaduu also allows SyQic to address different target demographic groups via its differentiated product offerings.

Jamal Hassim, CEO of SyQic, commented: "We are delighted to be re-launching the Maaduu service so soon after acquisition with a rejuvenated portfolio of content. Maaduu has approximately 850,000 registered users as well as over 3.3 million Facebook fans, and we are confident this audience will respond positively to the new offering."

For further information:

Notes to editors:

SyQic is a fast growing OTT (Over The Top) provider of live TV and on-demand paid video content across mobile internet-enabled consumer electronics devices such as mobile phones and tablets through its "Yoonic" platform. Yoonic utilises efficient mobile video streaming as its core offering and allows for close to high definition streaming, utilising adaptive bit-rate streaming technology that matches the available bandwidth through the Group's proprietary encoding methodology, and can stream as low as 80kbps.

The Group has access to over 40,000 hours of online video-on-demand content as well as over 200 live television feeds comprising English and International video content as well as content for a number of 'home markets.' The content is delivered through SyQic's platforms via a number of channels in the movies, drama, music, sports, news, lifestyle and general entertainment genres.

The Group, which is incorporated in Jersey and headquartered in the UK, already has a significant service footprint in the Philippines, Indonesia and Malaysia. The Group has recently launched international OTT services for the Bangladeshi and Filipino communities in the UK, Malaysia, and Singapore and these services will soon be launched in other regions. Other migrant content launches are planned in the near term.

About Maaduu

Maaduu is a free and legal Premium Korean TV channel for the best of K-dramas and the latest K-POP videos on-demand.