Sigmaroc. Regulatory News (SRC)

6 Nov 2006 07:01

Messaging International Plc06 November 2006 Messaging International Plc / Market: AIM / Epic: MES / Sector: Technology 6 November 2006 Messaging International Plc ('the Company') Web2SMS Launched with Pelephone Youth Brand Messaging International Plc, the AIM traded provider of innovative messagingservices, has, through its subsidiary TeleMessage Ltd, launched the Web2SMSservice with Pelephone, one of Israel's leading mobile service providers. Theservice, which will be branded and offered under the Pelephone youth brand,allows Pelephone mobile subscribers to send SMS from any site, while browsingthe Internet. The Web2SMS service adds an SMS Toolbar to the Internet Explorer web browser,allowing subscribers to send SMS from any site, while using established contactlists, groups or phone numbers. This Toolbar can be downloaded free of chargeand messages sent are charged to the subscriber's mobile phone bill. MessagingInternational will receive a percentage of the revenues received from everymessage. The agreement expands Messaging International's partnership with Pelephone -earlier this year Pelephone launched the Company's Mail2SMS service to itscustomers. Pelephone subscribers can now send SMS messages from the most commonPC programmes, either Mail2SMS from Microsoft Outlook or Outlook Express orWeb2SMS messages from the Internet Explorer Toolbar. Messaging International Managing Director Guy Levit commented: "FollowingPelephone's successful launch of our Mail2SMS solution, the natural step was toexpand the service to the youth market. The Toolbar and Outlook Express Plug-inare ideal interfaces for this market segment." Schraga Mor, Pelephone's VP Content and Services commented: "Being able toaddress all mobile market segments from the PC is extremely important and helpsus give an end-to-end solution to our customer base. We are the first operatorin Israel to launch the unique PC to Mobile messaging interfaces and we arelooking forward to launching additional services based on TeleMessage'sinnovative technology." - ENDS - Contacts: Guy Levit Messaging International Plc Tel: + 972 3 9225252 Isabel Crossley St Brides Media & Finance Ltd Tel: +44 (0) 20 7242 4477 Notes Messaging International Plc Messaging International joined AIM in August 2005 with the objective of becominga leading provider in the rapidly growing multimedia messaging market. Its 100%owned subsidiary, TeleMessage Ltd (www.telemessage.com), provides cross-platformmedia messaging management systems and applications. These are designed toenable PC, browser, mobile phone and wireline telephone users to send, receiveand manage voice messages, email, SMS, IM and MMS across various mediaplatforms. It supports multiple languages, text to speech conversion, e-mailnotification, unlimited SMS length, and direct reply to SMS capabilities, allillustrating the uniqueness of the service. The Company has a number ofcontracts with major blue chip companies including Rogers Wireless, the largestwireless provider in Canada. About Pelephone Communications Pelephone Communications Ltd is a leading cellular communications provider inIsrael, with 2.3 million subscribers. As the nation's first cellular operator,Pelephone pioneered Israel's cellular communications revolution, resulting inone of the world's highest market penetrations of mobile phones. The company hasmaintained its leadership position by introducing a leading edge CDMA EVDONetwork. Pelephone offers services to its customers offering a large variety oftargeted and innovative content and services to its subscribers. This information is provided by RNS The company news service from the London Stock Exchange