6 Nov 2008 07:00
Sportech PLC
Acquisition of 4thegame.com
Sportech PLC ("Sportech" or "The Group"), one of the UK's leading gaming businesses, today announces the acquisition of 4thegame.com, the oldest and one of the most respected football community websites, for £600,000.
The acquisition will strengthen the already considerable online presence of The New Football Pools. With 700,000 unique monthly users and an international customer base, 4thegame.com is a strategically important acquisition as well as an ideal host website to cross sell and market the full suite of Sportech's football games. The acquisition will provide cost efficient football content to the recently relaunched Sportech website footballpools.com
Under the terms laid out in the new service agreement, Fast Web Media, a leading Sports Digital Agency in the UK, and previous owners of the website, will continue to provide their operational and creative expertise to 4thegame.com.
Ian Penrose, Chief Executive of Sportech said: "The acquisition of 4thegame.com is an important element of our strategy to increase the online visibility of The New Football Pools and engage with football fans from around the world. 4thegame has a significant and loyal fan base who are an ideal target market for our suite of football gaming products."
Michael Flynn, CEO of Fast Web Media said: "Sportech are committed to developing and expanding 4thegame.com. We look forward to working with them to build on the current offering and update the existing features and functionality to attract new customers."
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For further information
Sportech PLC
Ian Penrose, Chief Executive 0207 268 2400
Bell Pottinger Corporate & Financial
David Rydell / Emma Kent / Rosanne Perry 0207 861 3232