Sosandar Regulatory News (SOS)

Sosandar plc

New Third Party Arrangement

Sosandar PLC (AIM: SOS), one of the fastest growing fashion brands in the UK, creating quality, trend-led products for women of all ages, is pleased to announce that it has entered into an agreement to sell a curated collection of its products through J Sainsbury ('Sainsbury's').

Through this wholesale agreement, a selected range will begin to be sold through Sainsbury's during 2023, initially online only with selected stores planned later this year as Sainsbury's increases its collaborations with fashion brands in order to provide new and existing customers with a broader selection of products. The initial product range will include best-selling styles from Sosandar's high performing collection and accessories.

The partnership, which includes the Company's first in-store presence, allows Sosandar to become a truly omnichannel retailer, further diversifying its route to market and increasing brand awareness across its target demographic, whilst driving growth sales and PBT.

The agreement with Sainsbury's adds to existing online partnerships that Sosandar has with John Lewis, Marks and Spencer, Next, The Very Group and JD Williams. Sales to date from these partnerships have been extremely strong, with a record quarter delivered through third parties in Q3 FY23.

Ali Hall and Julie Lavington, Co-CEOs commented:

"We are delighted to secure a new partnership with another renowned British retailer, Sainsbury's, to sell our womenswear collections. This new relationship comes off the back off a record period of trading with our existing third parties and is testament to the strength of our brand and product range as it continues to resonate with customers.

To be one of Sainsbury's key fashion partners is an incredibly proud moment for us. In line with our objective to provide our large but underserved demographic with more opportunities to purchase our unique and diverse products, this elevates our strategy from pureplay to an omnichannel brand. We believe that being an omnichannel business enhances our brand equity, will accelerate growth in our market share and brand awareness, whilst also providing us with a wider breadth of quality potential partners internationally.

We are looking forward to working together and are excited to see a positive outcome for both our businesses."

Enquiries

This announcement contains inside information for the purposes of the retained UK version of the EU Market Abuse Regulation (EU) 596/2014 ("UK MAR").

About Sosandar plc

Sosandar is one of the fastest growing women's fashion brands in the UK targeting style conscious women who have graduated from price-led alternatives. The Company offers this underserved audience fashion-forward, affordable, quality clothing to make them feel sexy, feminine, and chic. The business sells predominantly own-label exclusive product designed in-house.

Sosandar's product range is diverse, providing its customers with an array of choice for all occasions across all women's fashion categories. The company sells through Sosandar.com and has brand partnerships in place with Next, John Lewis, Marks & Spencer, The Very Group and N Brown.

Sosandar's strategy is to continue growing brand awareness and expand its customer database, whilst also further driving its high levels of customer retention. This is achieved through its exceptional products, seamless customer experience and impactful, lifestyle marketing activities all of which is underpinned by combining innovation with data analysis.

Sosandar was founded in 2016 and listed on AIM in 2017. More information is available at www.sosandar-ir.com