Seeing Machines Regulatory News (SEE)

Seeing Machines Limited

("Seeing Machines" or "the Company")

Seeing Machines signs major CAT® Dealer to service mining operations across Australia

Seeing Machines Limited, the AIM-listed (AIM: SEE) technology company pioneering computer-vision based operator monitoring and intervention technology services; as part of its alliance with Caterpillar Global Mining, announces the signing of WesTrac Pty Ltd.

WesTrac, globally one of the largest Caterpillar Dealers with a market-leading presence in Australia and major territories in China, will market Seeing Machines' Driver Safety System (DSS) products and services to mining customers across its dealer territories in Australia.

WesTrac currently provides mining equipment services in Western Australia, New South Wales, and the Australian Capital Territory in Australia; and the Heilongjiang, Jilin, Liaoning, Shanxi, Hebei, Inner Mongolia, Beijing and Tianjin provinces in China.

WesTrac's commitment to safety in the rapidly expanding mining sector in the Asia-Pacific region, through its sustainable Zero-Incident Performance (ZIP™) process, is now supported by Seeing Machines' Driver Safety System (DSS).

WesTrac's Executive GM Jamie Sanders said:

"WesTrac is pleased to work, through our alliance with Seeing Machines, to support our customers to improve safety in their operations. Driver fatigue and the associated safety risks are high on our safety agenda and we are happy to be able to provide high ROI solutions which work."

Seeing Machines' CEO, Ken Kroeger:

"We are excited to be working with WesTrac to provide and promote our industry-leading safety systems to end customers. The increasing focus on safety in the mining industry in Australia provides a tremendous opportunity for Seeing Machines and WesTrac to offer world-class safety solutions for their operations".

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About Seeing Machines

Seeing Machines, (AIM: SEE), is an AIM-listed technology company that specialises in operator monitoring and intervention technologies and services. Its software and engineering services are used in products and applications that range from devices that improve driver safety and save lives to assessing trainees in simulators and simplifying the relationships between people and technology. Seeing Machines technology is used worldwide across the automotive, mining, transport and aviation industries; as well as many of the leading academic research groups and transportation authorities. Seeing Machines is headquartered in Australia and has offices in Tucson, Arizona and San Francisco, California. The Company counts Caterpillar, BHP Billiton, Freeport McMoran, MIT, Boeing and General Motors amongst its customers. 

About WesTrac:

WesTrac Group is an authorised Caterpillar dealer in Western Australia, New South Wales and the Australian Capital Territory in Australia and in north-east China. The company also owns Allight Sykes which specialises in the manufacture, assembly, distribution and sales of Allight mobile lighting, power generation, the distribution and support of Perkins engines, FG Wilson power generation sets and manufacture and distribution of Sykes pumps and dewatering equipment. Seven Group Holdings also has a 46 per cent interest in Coates Hire. Coates Hire is Australia's largest and best known general equipment hire company focusing on equipment across a range of sectors, including engineering, building construction and maintenance, mining and resources, manufacturing, government and events.

WesTrac Group is an equipment management company that offers a total equipment solution to clients, extending beyond the sale of equipment. The total solution encompasses the entire life cycle of equipment - with the initial sale the start of an ongoing customer relationship.

About Seven Group Holdings

SGH comprises WesTrac Group, National Hire Group and significant shareholdings in major media companies in Australia - encompassing broadcast and subscription television, magazine and newspaper publishing, and online and new media technologies. WesTrac Group is the sole authorised Cat dealer in Western Australia, New South Wales/ACT and in North Eastern China territories and is one of Caterpillar's top five dealers globally (by sales value). SGH also owns National Hire Group (which itself has a 45 per cent shareholding in Coates Hire, Australia's largest equipment hire business). In media, SGH has a 35 per cent shareholding and holds convertible preference shares in Seven West Media, Australia's largest multiple platform media company, including Seven Network, West Australian Newspapers, Pacific Magazines and Yahoo!7.