10 Aug 2015 09:00
SDL Positioned as a Leader in Gartner's 2015 Magic Quadrant for Web Content Management
Evaluation Based on Completeness of Vision and Ability to Execute
Wakefield, MA and Maidenhead, UK - August 10, 2015 - SDL (LSE: SDL) today announced that it has been positioned by Gartner, Inc. in the Leaders quadrant of the "Magic Quadrant for Web Content Management" 1 for the sixth time.
According to the report, the Web Content Management (WCM) market continues to benefit from factors such as: highly mature technology, the ease with which non-IT professionals can access and use the technology and the highly ambitious goals of line-of-business users' digital strategies. These factors have fuelled annual growth of more than 11 percent, and in 2014 the market achieved total software revenue of $1.4 billion. However, these figures tell only a small part of the success story of developments in this area. The report further states that "Multiple areas of focus are now converging around WCM, allowing organizations to achieve their ambitions for customer satisfaction, marketing, CRM and digital commerce by including WCM in the mix."
"Customers today expect brands to engage with them where and how they prefer, which is increasingly on digital channels," said Mark Lancaster, CEO and Founder, SDL. "We consider our positioning in the Leaders quadrant by Gartner confirmation of our mission to help global organizations drive contextual digital experiences for customers across channels, devices and languages."
Those scored as Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can:
· Demonstrate enterprise deployments
· Offer integration with other business applications and content repositories
· Provide a vertical-process or horizontal-solution focus
For more information and to view a copy of the report in its entirety, please visit the Gartner Magic Quadrant for Web Content Management page on SDL.com.
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About SDL
SDL (LSE: SDL) is the leader in global customer experience. With a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing your brand's digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the top 100 global companies trust SDL to help them create authentic, in-context customer experiences that drive demand and loyalty. SDL brings your brand to the world, and the world to your brand. Learn more at SDL.com. Follow SDL on Facebook and Twitter.
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1 Gartner "Magic Quadrant for Web Content Management" by Mick MacComascaigh and Jim Murphy, July 29, 2015.
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Contacts:
SDL
Jessica Hohn-Cabana
+1 508-353-3454
jcabana@sdl.com
PAN Communications
Jenny Gardynski
+1 617-502-4300
sdl@pancomm.com