Sanderson Design Group Regulatory News (SDG)

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SANDERSON DESIGN GROUP PLC

("Sanderson Design Group", the "Company" or the "Group")

Sanderson collaborates with Maro Itoje

Sanderson Design Group PLC (AIM: SDG), the luxury interior design and furnishings group, announces that its Sanderson brand is collaborating with Maro Itoje, the England rugby star, to reinvent the Very Sanderson media campaigns of the 1970s for contemporary consumer audiences.

As a modern English celebrity, Maro Itoje will feature as the new face of the Sanderson brand in social, digital and traditional media with the objective of generating broader awareness of the brand among consumers.

The collaboration is timed ahead of the launch of Sanderson's 160th anniversary collection of fabrics and wallpapers, called Sanderson One Sixty, and is part of a strategy to promote the Company's brands direct to consumers to drive sales to the Company's trade customers.

Timeless and quintessentially English, Sanderson is famed for its signature florals and nature-inspired designs. Furnishing homes around the world, the brand's statement fabrics and wallpapers can be found amongst all styles of interior, from royal palaces to film sets.

During the 1970s, the Sanderson brand featured iconic celebrities of the day, such as the actress Diana Rigg and singer Petula Clark, in advertising campaigns that used the catchline Very Sanderson.

Lisa Montague, Sanderson Design Group's Chief Executive Officer, said: "Maro is fast becoming a modern British icon, thanks to his sporting brilliance and deep cultural interest in art and creativity. There's an incredible synergy between Sanderson's DNA and Maro's passions, which have been beautifully translated into our upcoming campaign. With a creative execution inspired by Sanderson print ads from the 1970s, Maro is spearheading a real change in direction for our brand as we embark on the next chapter in Sanderson's history."

Maro Itoje commented: "You go into professional sport with the hope that its platform will one day allow you to build upon other passions and open up new opportunities, and I'm thrilled that, through rugby, I am able to build upon my love for art and creative design and embark on this exciting new partnership with Sanderson. Family holds significant value for me as an individual and this aligns seamlessly with the design ethos of the brand. I'm looking forward to seeing what can be achieved collectively."

The Very Sanderson campaign with Maro Itoje, who is represented by the London office of Roc Nation Sports, launches this year in June 2021.

For further information:

SDG@buchanan.uk.com

Notes for editors:

About Sanderson Design Group

Sanderson Design Group PLC is a luxury interior furnishings company that designs, manufactures and markets wallpapers, fabrics and paints. In addition, the Company derives licensing income from the use of its designs on a wide range of products such as bed and bath collections, rugs, blinds and tableware.

Sanderson Design Group's brands include Zoffany, Sanderson, Morris & Co., Harlequin, Scion, Anthology and Clarke & Clarke.

The Company has a strong UK manufacturing base comprising Anstey wallpaper factory in Loughborough and Standfast & Barracks a fabric printing factory, in Lancaster. Both sites manufacture for the Company and for other wallpaper and fabric brands.

Sanderson Design Group employs approximately 600 people and its products are sold in more than 85 countries worldwide. It has showrooms in London, New York, Chicago, Paris, Amsterdam and Dubai.

Sanderson Design Group trades on the AIM market of the London Stock Exchange under the ticker symbol SDG.

For further information please visit: www.sandersondesigngroup.com