Saga Regulatory News (SAGA)

2 June 2014

Saga plc (the "Company")

Notification of Transactions by

Persons Discharging Managerial Responsibilities

Pursuant to the notification obligations under Disclosure and Transparency Rule 3.1.4, the Company hereby notifies the following changes in the interests of directors and persons discharging managerial responsibility ("PDMRs") in Ordinary Shares of 1 pence each in the Company ("Shares") on 29 May 2014.

1. IPO Plan

On 29 May 2014, awards under the Company's IPO Plan (the "IPO Plan") were granted over Shares as set out in the table below. Awards were made in the form of nil-cost options which are exercisable for 10 years from the date of grant, unless the exercise period is shortened in accordance with the IPO Plan rules.

For further information on the IPO Plan, please refer to the prospectus published on 8 May 2014.

2. Option Grant to Lance Batchelor

On 29 May 2014, Lance Batchelor (Director/PDMR) was granted an option over 2,162,162 Shares in accordance with his service agreement. The exercise price payable per Share on exercise of the option will be 185p. This option will vest at the following dates: 25 per cent. of the Shares under option will vest on 29 May 2017, a further 25 per cent. will vest on 29 May 2018 and the final 50 per cent. on 29 May 2019. Each tranche of the option will only vest if, at the vesting date, Lance Batchelor has not ceased to be an employee of a group company and is not under notice for any reason. Any unexercised options lapse on 29 May 2024.

For further information on the above option, please refer to the prospectus published on 8 May 2014.

Enquiries

Saga plc

Vicki Haynes, Company Secretary Tel: 01303 771199

Enbrook Park

Sandgate

Folkestone

Kent

CT20 3SE