RTHM.L Regulatory News (RTHM)

5 Mar 2008 07:01

Blinkx Plc05 March 2008 blinkx Expands Partnership with Global Music Brand Ministry of Sound Hundreds of music videos and interview footage fully searchable at www.blinkx.com SAN FRANCISCO, CALIF. - March 5, 2008 - blinkx, the world's largest video searchengine, today announced that it has expanded its partnership with Ministry ofSound TV (MoSTV), the first digital content provider for dance musicentertainment. Viewers will soon have direct access to hundreds of videos fromMoSTV, ranging from music videos to interviews to events. Under the terms of theagreement, blinkx will leverage its AdHoc platform to place contextuallyrelevant advertising against the footage, and share resulting advertisingrevenue with Ministry of Sound. Founded in 1991, the Ministry of Sound has evolved as a music and lifestylebrand that single-handedly created the clubbing movement as we know it today.Ministry of Sound, London - the company's club - remains the catalyst for itsmany brand ventures and extensions, and as dance music has evolved, club outputhas consistently been at the forefront of the scene. "We are thrilled to expand the terms of our partnership with Ministry of SoundTV," said Suranga Chandratillake, founder and CEO, blinkx. "The company is atthe forefront of dance music entertainment, and fans from around the world willsoon be able to access and watch its amazing library of footage directly atblinkx.com." "Ministry of Sound TV has a fantastic year ahead. We are expanding our contentrepertoire towards fully interactive programming and continue to aggressivelypush our multi-platform syndication strategy" said Raoul Chatterjee, director ofDigital & Sales, Ministry of Sound. "Our original partnership with blinkx hasproven to us that their unique technology makes it possible for viewers tosearch and find the most accurate results on the Web, thus spreading the visionof the Ministry of Sound brand to an even larger audience". As the pioneer in video search technology, blinkx has built a reputation as thesmartest way to search new forms of online content such as video. With more than220 partners and 18 million hours of indexed video and audio content, includingfavorite TV moments, news clips, short documentaries, music videos, video blogsand more, blinkx uses advanced speech recognition technology to deliver resultsthat are more accurate and reliable than standard metadata-based keywordsearches. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. About Ministry of Sound Ministry of Sound, established 1991, is a multimedia branded entertainmentbusiness encompassing the world's largest independent record company, a majorlive events business, a digital and mobile business encompassing websites anddownload stores, a product licensing and merchandising business, an IPTVchannel, a radio station, international venues and of course the most famousnightclub in the world. www.ministryofsound.com blinkx Press Contacts: Tim TurpinSparkpr+1 (415) 321 1894tim.turpin@sparkpr.com Clare GaynerBite Communications+44 (0)20 8834 3454Clare.Gayner@bitepr.com Ministry of Sound Press Contact:Raoul ChatterjeeDirector of Digital & Sales+44 (0)207 740 8704rchatterjee@ministryofsound.com This information is provided by RNS The company news service from the London Stock Exchange