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17 Dec 2008 07:00
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blinkx Introduces EnhancedΒ Metadata EnrichmentΒ ForΒ OnlineΒ Video;Β Automated, Intelligent TechnologyΒ MaximizesΒ MonetizationΒ For PublishersΒ
Enhanced offeringΒ unlocks value of video assets by creatingΒ accurate,Β consistent, richΒ metadataΒ
SAN FRANCISCO,Β CALIF.Β - DecemberΒ 17,Β 2008 -Β blinkx, the world's largest video search engine, today announced the availability ofΒ anΒ EnhancedΒ Metadata Enrichment solutionΒ for publishers, as part of the blinkx Advanced Media Platform. Based on technologyΒ that wasΒ perfected over 12 years atΒ CambridgeΒ UniversityΒ andΒ isΒ protected by 111 patents,Β theΒ blinkxΒ Advanced Media Platform enablesΒ mediaΒ publishersΒ and aggregatorsΒ toΒ manage and monetizeΒ video content to its greatest potential.
With the proliferation of broadband and access devices, media companies with video assets are findingΒ myriadΒ opportunities to capitalize on their content, but one of theΒ most significantΒ challenges they faceΒ in monetizing it,Β isΒ ensuring thatΒ their video is supported by accurate, consistent metadata.Β Ideally, this metadata is plentiful, detailed andΒ reflectsΒ a clear conceptual understanding of the digitalΒ asset,Β which makes theΒ videosΒ easierΒ to find, and thereforeΒ increasesΒ traffic and the potentialΒ for monetization.Β Unfortunately, however, creating metadata isΒ often a manual process that is both time-consuming and expensive.
In response to this need, blinkxΒ has introducedΒ Enhanced Metadata EnrichmentΒ as part of its revolutionary Advanced Media Platform. The Advanced Media Platform works toΒ automate the capturing, encoding and indexing of richΒ media content. Unlike other solutions, blinkxΒ truly understandsΒ rich media, performing speech recognition,Β visual andΒ conceptual analysis processes withΒ pinpointΒ accuracy. Because blinkx understands not only how a video is titled or tagged, but actual content and conceptsΒ within the video itself, it can create more complete and accurate metadata, in greater quantities, than any other solution available today.
"An EnhancedΒ Metadata Enrichment solution does more thanΒ just help publishersΒ and content owners better "tag" their videos," said Suranga Chandratillake, founder and CEO, blinkx. "The information derivedΒ fromΒ the videoΒ using ourΒ EnhancedΒ Metadata EnrichmentΒ can helpΒ themΒ withΒ a host ofΒ challenges, includingΒ improved video SEO, enhanced relevance for site search, andΒ providing distribution partners with consistent information on the videos.Β Β Ultimately, the greater the search- and discover-abilityΒ of videos, the greater the opportunity for monetization."
blinkx's Enhanced Metadata Enrichment automatically creates a comprehensive range of metadata in real-time, including a full transcription of the audio stream. The process begins by automatically creating a time-stamped transcript ofΒ each video. blinkx'sΒ conceptual analysis is appliedΒ then applied to the transcriptΒ to automatically produce other key data packets from the video; a synopsis (or summary), and conceptual-keywords. All of these elements can be added as components for the metadata,Β and saved to each digital asset.
In addition,Β blinkx Enhanced Metadata EnrichmentΒ allows editorial input and control of the metadata after it has been automatically generated. As a result, theΒ solution offers the scalability and cost effectiveness of an automated system,Β while maintaining the ability for editorial input providing the ability to create the most relevant metadata and user experience.
A number of publishers have already taken advantage of blinkx's automatedΒ Enhanced MetadataΒ EnrichmentΒ solution, includingΒ Conde Nast'sΒ Portfolio.com, Kiplinger, and WallSt.net. For more information, please visitΒ http://www.blinkx.com/amp.Β
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more than 32 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significantΒ challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based inΒ San FranciscoΒ andΒ London. More information is available at www.blinkx.com.
Press Contacts for blinkx:
Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com
Adrie Wessels
Bite Communications
+44 (0)20 8834 3474
Adrie.Wessels@bitepr.com
NOMAD for blinkx
Charles Lytle
Citi
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