RTHM.L Regulatory News (RTHM)

8 May 2008 14:47

Blinkx Plc08 May 2008 blinkx Content Correlation Engine Automatically Turns Readers into Viewers, Boosting Publisher Asset Revenue Media companies who boast large audiences that primarily read textual articleson their sites are now able to automatically drive that audience towards higher revenue yielding TV and video content SAN FRANCISCO, CALIF. - May 08, 2008 - blinkx, the world's largest and mostadvanced video search engine, today announced the availability of the blinkxContent Correlation Engine, an extension of blinkx's Advanced Media Platform.blinkx Content Correlation Engine utilizes blinkx's patented technology and willallow media companies that today attract some of the largest and most profitableonline audiences to automatically match textual and video assets on every singlepage of their websites, seamlessly morphing readers into viewers, in order todrive massively increased revenues. The proliferation of broadband has driven a strong and growing market forpublishers that own and product video assets. Average online videoadvertisement Cost Per Mille (CPM) rates are often an order of magnitude greaterthan equivalent textual banner advertisements and this effect is most pronouncedwhen the publisher of the content is a popular, trusted brand. As a result manypublishers who have strong brands built on offline and online text content areincreasingly producing online video as a method to drive new and faster-growingadvertising revenues. In the past four years, brands that have begun thisapproach include The Wall Street Journal, The Financial Times, Forbes Magazine,BusinessWeek Magazine and many others. The production of online video is, however, just the first step. Existingaudiences who currently predominantly read text articles must then be convertedto start to watch video content; changing readers into viewers. As thataudience today spends the majority of its time on text articles, placing highlyrelevant video content, inline within text articles is a critically effectivestrategy in initiating the reader to viewer conversion process. Existing blinkxAMP customers are already adopting the Content Correlation Engine. blinkx's technology uses advanced speech-recognition and visual analysis toautomatically analyze and process video content on the web, delivering resultsthat are more accurate and reliable than standard metadata-based keyword searchtechnology. blinkx's Concept Recognition Engine (CoRE) then applies a unique,patented pattern-matching process to the extracted information in order torecognize ideas, concepts and themes within video. It is the automatedunderstanding that CoRE provides that allows the Concept Correlation Engine toautomatically match relevant textual and video assets. "The blinkx technology has allowed us to make dynamic recommendations to users,optimize our search ranking and increase our visibility," said Ari Brandt,general manager, Portfolio.com. "With the blinkx Advanced Media Platform, we have found a solution that solvesmany of the problems we've encountered in featuring video content on our Website," said Albert Aimers, CEO, WallSt.net. "We've enhanced the value we can derive from our video assets and we expect tosignificantly enhance both our brand and our users' experience online." "Many media companies sit on a goldmine of video assets but struggle to generatelarge-scale audiences for that content. This occurs because so much of theinternet is still stuck in a text-oriented form, with users who have thepotential to become avid video viewers still unaware of the video riches thattheir favorite text sites have to offer," said Suranga Chandratillake, CEO andfounder, blinkx. "The blinkx Content Correlation Engine uses our ability to conceptuallyunderstand the true meaning of a piece of TV or video content to match thoseassets to relevant text articles. The process is entirely automatic and so canbe deployed across massive websites with thousands of articles and millions ofpage-views, immediately scaling video audiences on those sites and driving orderof magnitude growth in video views and, as a result, increased video advertisingrevenue." For more information on the blinkx Content Correlation Engine and the AdvancedMedia Platform, please visit www.blinkx.com/corporate/advancedMediaPlatform. As the pioneer in video search technology, blinkx has built a reputation as thesmartest way to search new forms of online content such as video. With more than220 partners and 18 million hours of indexed video and audio content, includingfavorite TV moments, news clips, short documentaries, music videos, video blogsand more, blinkx uses advanced speech and visual recognition technologies todeliver results that are more accurate and reliable than standard metadata-basedkeyword searches. About Conde Nast Portfolio.com Portfolio.com is the online counterpart to Conde Nast Portfolio, the newbusiness magazine launched in April 2007. The site provides insight into theday's top business stories, with analysis from bloggers and columnists on adiverse range of business topics, from hedge funds to politics to Hollywood, aswell as editorial content and photography from the magazine. About WallSt.net WallSt.net (www.wallst.net) is owned and operated by WallStreet Direct, Inc., awholly owned subsidiary of Financial Media Group, Inc. (OTCBB: FNGP;www.financialmediagroupinc.com). The Web site is a leading provider of timelybusiness news, executive interviews, multimedia content, and research tools.Financial Media Group, Inc. also owns my.wallst.net, a financial social networkfor investors, and Financial Filings Corp. (www.financialfilings.com), aprovider of compliance solutions to publicly traded companies. In addition toWallSt.net, WallStreet Direct, Inc. owns and operates WallStRadio(www.wallstradio.com), a business and finance podcast Web site; and WallSt TV(tv.wallst.net), a hub for business and finance video programming. About blinkx blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. Press Contacts: Tim TurpinSparkpr+1 (415) 321 1894tim.turpin@sparkpr.com Clare GaynerBite Communications+44 (0)20 8834 3454Clare.Gayner@bitepr.com This information is provided by RNS The company news service from the London Stock Exchange