RTHM.L Regulatory News (RTHM)

13 Sep 2007 07:01

Blinkx Plc13 September 2007 Press release blinkx and Utarget partner to bring compelling, relevant video advertising to online TV SAN FRANCISCO, CALIF. - September 13, 2007 - blinkx, the world's largest videosearch engine, today announced that it has partnered with Utarget, the leadingUK online video advertising network, to place video advertising around its videocontent for UK audiences. Utarget will focus on monetising blinkx's videoinventory including ITN News and ITN Celebrity. There is tremendous excitement and potential in online video advertising -eMarketer projects the US online video advertising market will grow from US$775million this year to US$4.3 billion by 2011. Utarget launched the UK's first video advertising network, UtargetTV, in June2006. It has grown the network to more than 125 sites and delivered 9.6 millionvideo ads in August 2007 including major TV-advertiser brands such as Coke,Halifax, Shell and Smirnoff. blinkx, named this year as one of Time magazine's Best of the Web and a Business2.0 Disruptor, is the world's largest video search engine with more than 14million hours of searchable audio-visual content and has over 200 mediapartnerships in place. "blinkx is leading the way in developing options for content owners to monetiseand manage their output," explained Suranga Chandratillake, founder and CEO ofblinkx. "Working with Utarget offers our partners the simplest way of getting intouch with the right advertisers." "blinkx is easily the most advanced search engine for users to access video.Partnering with blinkx will offer our advertisers quality video inventory and alarge, well-informed audience," said Phil Cooper, Utarget CEO. Contact: Charley Hayes immediate future Ltd +44 (0)845 408 2031 Charley.Hayes@immediatefuture.co.uk Clare Gayner Bite Communications +44 (0)20 8834 3454 Clare.Gayner@bitepr.com Notes to editors: About blinkx blinkx (London AIM: BLNX) is the world's most comprehensive video search engine.Today, blinkx has indexed more than 14,000,000 hours of audio, video, viral andTV content, and made it fully searchable and available on demand. blinkx'sfounders set out to solve a significant challenge - as TV and user-generatedcontent on the Web explode, keyword-based search technologies only scratch thesurface. blinkx's patented search technologies listen to - and even see - theWeb, helping users enjoy a breadth and accuracy of search results not availableelsewhere. In addition, blinkx powers the video search for many of the world'smost frequented sites. blinkx is based in San Francisco and London. Moreinformation is available at www.blinkx.com. About Utarget Networks Founded in 2000, Utarget Networks is one of the UK's leading advertisingnetworks* and the market leader in online video advertising In 2007 Utarget received investment from Foresight Partners, a leading mediaventure capital fund. It offers a unique combination of high impact advertising formats, volumeaudience reach and precision targeting. Its success is based on deliveringconsistently high performing online advertising campaigns for major brands anddirect response clients. Utarget's fully managed network covers more than 630 top-tier UK sites reachingover 20 million users and a wide range of socio-demographic groups. Utargetspecialises in online video advertising and, in June 2006, launched UtargetTV,the UK's first online video advertising network which is now delivering morethan nine million video adverts a month. Utarget Networks has now expanded intothe German, French and Italian markets. Utarget Networks has delivered campaigns for FT.com, Dell, Coke, Halifax,Carphone Warehouse, BA, Norwich Union, AOL and Shell through major agencies suchas Diffiniti, Initiative, Harvest, Mediavest, Quantum, Carat, Zed andAgency.com. (*No 4 in UK: 2007 NMA Marketing Services Guide) http://www.utarget.co.uk This information is provided by RNS The company news service from the London Stock Exchange