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19 Nov 2008 07:00
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blinkxΒ Partners With HowcastΒ To Bring Users ExpertΒ InstructionΒ On Every Topic, From Styling Hair to Slaying Vampires
Find out how it's done atΒ www.blinkx.com
SAN FRANCISCO,Β CALIF.Β - November 19, 2008 -Β blinkx, the world's largest video search engine, today announced a partnership withΒ Howcast. Howcast.comΒ is the latest addition to blinkx's ever-expanding collection of how-to video sites, including ExpertVillage.com, Growing Wisdom and HowTo.tv. Through these partnerships, viewers now have an extensive library of visual aides to help them master a wide range of skills, from surviving a trip to the mall to making a protein smoothie, and more.Β Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising againstΒ these videos, and share resulting advertising revenue withΒ the partners.Β
"How-to videos areΒ in very high demand right now. Many people are strong visual learners and find video extremely useful inΒ figuring out how to accomplishΒ something new," said Suranga Chandratillake, founder and CEO of blinkx. "We're thrilled to partner with some of the world's leading how-to video sites,Β most recently Howcast."
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more thanΒ 420 partners andΒ 32Β million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more thanΒ 32Β million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based inΒ San FranciscoΒ andΒ London. More information is available atΒ www.blinkx.com.
Press Contacts for blinkx:
Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com
Adrie Wessels
Bite Communications
+44 (0)20 8834 3474
Adrie.Wessels@bitepr.com
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Charles Lytle
Citi
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