RTHM.L Regulatory News (RTHM)

18 Dec 2007 07:02

Blinkx Plc18 December 2007 blinkx Partners with Handmade TV to Bring You Video Recipes for Festive Fare From HolidayKitchen.tv Quick, fun demonstrations for spicing up your holiday menus are now available at www.blinkx.com SAN FRANCISCO, CALIF. - December 18, 2007 - blinkx, the world's largest videosearch engine, today announced a partnership with Handmade TV, a leading-edgemulti-platform media production and distribution company, to give viewers accessto professionally produced video recipes from HolidayKitchen.tv. Through thispartnership, The Holiday Kitchen's online cookbook will be fully searchable andplayable at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx willalso place contextually relevant advertising against the footage, and will shareresulting advertising revenue with Handmade TV. From soups and sides to appetizers and desserts, the video recipes found in TheHoliday Kitchen's online cookbook are simple, quick and delicious. Each videotakes the viewer through a step-by-step demonstration of how to prepare a largefestive meal. Filmed in high definition, the clips reflect magazine-qualitystyling and range in length from one to five minutes each. All were producedwith the everyday chef's viewing experience in mind. "As evidenced by the enormous popularity of food-related programming over thepast few years, high-quality video recipes are an innovative way to reach aneven larger audience on the Internet," said Suranga Chandratillake, founder andCEO, blinkx. "We are thrilled to bring The Holiday Kitchen's video recipes toour viewers - and just in time for the holidays!" "We are committed to producing content that is well crafted, useful and fun,"said Handmade TV's president, Bob Altman, an Emmy-winning producer with creditssuch as PBS's "Everyday Food," "Martha Stewart Living," and GoodHousekeeping.com. "blinkx's unique technology and vast network means The HolidayKitchen's videos recipes are now easily accessible and available to a globalaudience." As the pioneer in video search technology, blinkx serves more than 50 millionunique visitors every month. blinkx has built a reputation as the smartest wayto search new forms of online content such as video. With more than 220 partnersand 18 million hours of indexed video and audio content, including favorite TVmoments, news clips, short documentaries, music videos, video blogs and more,blinkx uses advanced speech recognition technology to deliver results that aremore accurate and reliable than standard metadata-based keyword searches. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. About Handmade TV Handmade TV was incubated in the digital labs at Stamford-based Televersemedia.It specializes in creating original "how-to" video content for all digitalplatforms. The company's approach is unique and completely integrated, offeringcompelling, targeted programming to viewers within a crafted network ofdistributors and advertisers. Press Contacts: Tim Turpin Sparkpr +1 (415) 321 1894 tturpin@sparkpr.com Clare Gayner Bite Communications +44 (0)20 8834 3454 Clare.Gayner@bitepr.com This information is provided by RNS The company news service from the London Stock Exchange