RTHM.L Regulatory News (RTHM)

4 Dec 2007 07:02

Blinkx Plc04 December 2007 blinkx Partners with Guinness World Records to Bring Users Unique Footage of Record-Breaking Feats SAN FRANCISCO, CALIF. - December 4, 2007 - blinkx, the world's largest videosearch engine, today announced a partnership with Guinness World Records, theglobal leader in compiling and authenticating world records. Under the terms ofthe agreement, video content from Guinness World Records' Video Vault will befully searchable and playable at www.blinkx.com. Leveraging its unique AdHocplatform, blinkx will also place contextually relevant advertising against thefootage, and will share resulting ad revenue with Guinness World Records. Guinness World Records, a division of HIT Entertainment, has become a householdname in world records. It is the only enterprise that collects, confirms,accredits and presents world record data with an authoritative investment incomprehensiveness and authenticity. The Video Vault is a catalog of onlinevideos ranging from the fastest, strongest, longest and even the weirdestachievements in the world, and users can submit footage of their own attempts tobreak world records directly on the Web site. "People have long been intrigued by record-breaking feats," said SurangaChandratillake, founder and CEO, blinkx. "Our partnership with Guinness WorldRecords gives viewers instant and easy access to videos of some of the modernworld's most interesting moments in time." "Our users want content that is thoughtfully organized and easily searchable,which is why we chose blinkx," said Ryan Tunstall, IT & Operations Director, HITEntertainment. "Global audiences can now watch video footage of the biggest,fastest, tallest, most amazing and most skilled in the world on blinkx.com." As the pioneer in video search technology, blinkx has built a reputation as thesmartest way to search new forms of online content such as video. With more than220 partners and 18 million hours of indexed video and audio content, includingfavorite TV moments, news clips, short documentaries, music videos, video blogsand more, blinkx uses advanced speech recognition technology to deliver resultsthat are more accurate and reliable than standard metadata-based keywordsearches. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. About Guinness World Records Guinness World Records is the universally recognized authority onrecord-breaking achievement. First published in 1955, the annual Guinness WorldRecords book is published in more than 100 countries and 20 languages and is oneof the highest-selling books under copyright of all time with more than 3million copies sold annually across the globe. Guinness World Records celebratedits 50th anniversary edition in 2004, a year after the sale of its 100 millionthcopy. The Guinness World Records Web site (www.guinnessworldrecords.com)receives more than 11 million visitors a year. Press Contact:Clare GaynerBite Communications+44 (0)20 8834 3454Clare.Gayner@bitepr.com This information is provided by RNS The company news service from the London Stock Exchange