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16 Jul 2008 07:00
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blinkxΒ Partners with Digital Media PioneerΒ Elo CompanyΒ to LaunchΒ blinkx Brasil,Β Online TelevisionΒ forΒ Latin American AudiencesΒ Around the WorldΒ
JointΒ ventureΒ will offer the latest in Brazilian music, film, sports and specialΒ interestΒ contentΒ overΒ broadbandΒ toΒ computersΒ everywhere
SAN FRANCISCO,Β CALIF.Β -Β JULY 16, 2008Β -Β blinkx, the world's largestΒ and most advancedΒ video search engine, today announcedΒ an online televisionΒ venture with digital media pioneerΒ Elo CompanyΒ to deliverΒ high-quality entertainment, including films, music videos and special interest channels, to audiencesΒ around the world.
The initiative,Β blinkx Brasil, willΒ deliverΒ Elo'sΒ library of premiumΒ content through blinkx's ground-breaking broadband television (BBTV) technology.Β The beta version ofΒ blinkx BrasilΒ is aΒ small download (0.5 MB) that will be available free of charge atΒ www.blinkx.comΒ andΒ www.eloaudiovisual.com/elo.Β Β
blinkx Brasil will debutΒ inΒ beta inΒ conjunction withΒ the 10thΒ anniversary party of Deckdisc,Β one ofΒ Brazil's leading independent recordΒ companies, inΒ Rio de Janeiro.Β At the time of launch,Β itΒ will offerΒ the best in Brazilian music, filmΒ (including new releases), sports, food and fashion.Β blinkx andΒ Elo willΒ alsoΒ be addingΒ features, such as transcripts of the audio track,Β channels andΒ moreΒ premium video content to the blinkx Brasil offeringΒ in coming months.
While watchingΒ the Elo Cinema LatinoΒ or Elo GourmetΒ channel on blinkxΒ Brasil, viewersΒ will have a variety of useful features -Β neverΒ possible beforeΒ - right at their fingertips,Β including background information onΒ the program.Β In addition,Β usersΒ can opt to sit back and watchΒ all programming inΒ full-screen, on-demand andΒ in TV-quality.
"The Latin American market is one of the most exciting and fast-growing in the Internet industry,"Β saidΒ Suranga Chandratillake, founder and CEO of blinkx. "There are more than 15 million people watching online video inΒ BrazilΒ alone, and we're thrilled to be partnering with one of the world's leaders in digital media to bring TV-quality, premium entertainment to audiences everywhere."
"EloΒ has been a pioneer in digital media inΒ BrazilΒ and is very proud to partner with blinkx.Β We believe this will be a great opportunity for producers, users and advertisers: producers willΒ nowΒ be able to show their content to a significant audience in a market with limited traditional windows,Β and users will be able to watch a great variety of content with the best of TV combined with all the interactivity of theΒ Internet,"Β said Ruben Feffer, founderΒ ofΒ EloΒ Company.Β "BrandsΒ will alsoΒ want to communicate with their audience in an innovative and efficient way. blinkx bringsΒ to video what Google brought to text on theΒ Internet. The possibilities are unlimited."Β
blinkx BrasilΒ isΒ a significant advance in online television that leverages blinkx's patented speech and visual recognition technology to simultaneously deliver a high-qualityΒ viewingΒ experience over the Internet, and link it to the universe of information on the Web, adding dimension and context to the viewer's experience.
With hybrid peer-to-peer streaming and a simple, point-and-click channel interface,Β blinkx BrasilΒ deliversΒ online television that isΒ full-screen, TV-quality and truly immersed in the Internet. Until now, Web video has simply used the Internet as a new distribution mechanism, failing to exploit its true potential. By fusing TV and other video with the Web,Β blinkx BrasilΒ enables users to instantly browse or interact with online sources related to what they are watching, whether it's Google, Wikipedia,Β orΒ other Web sites offering relevant information.
About blinkx
blinkx plc (LSE AIM: BLNX) is the world's largest and most advanced video search engine. Today, blinkx has indexed more thanΒ 26Β million hours of audio, video, viral and TV content, andΒ made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based inΒ San FranciscoΒ andΒ London. More information is available atΒ www.blinkx.com.
AboutΒ Elo Company
EloΒ Company is a pioneer in distribution of audiovisual content for different means of communication, creating channels for digital media and developing communication strategies for these new media.Β EloΒ distributes short and feature films, documentaries, music videos and fashion shows (Until May 2008, it will have more than 400 titles). The company has also created and now maintains channels for digital media such as Brazilian Music, Brazilian Hits andΒ EloΒ Cinema Latino and is responsible for brand communication for new entertainment media (branded channels creation, ad sales at new platforms, among other products).Β www.eloaudiovisual.com/eloΒ Β
Press ContactsΒ for blinkx:
Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com
Clare Gayner
Bite Communications
+44 (0)20 8834 3454
clare.gayner@bitepr.com
NOMAD for blinkx
Charles Lytle
Citi
Press Contact for Elo Company:
Sabrina NudelimanΒ
Co-founder and Director
+55 11 3023 0173
sabrina@eloaudiovisual.comΒ
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