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Last checked at 
2 Jan 2026 11:15
2 January 2026
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REACT Group plc
("REACT", the "Group" or the "Company")
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Director/PDMR Shareholding
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REACT Group plc (AIM: REAT.L), the leading specialist support services provider to the FM industry, announces that on 22 December 2025, Mark Braund's wife, Lyn Braund, being a Person Closely Associated ("PCA") with Mark Braund, bought 200,000 shares at a price of 50 pence per share, from Wydelta Limited (a company wholly and jointly owned by Lyn and Mark Braund).
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Following this transaction, there has been no change to Mark Braund and PCAs total beneficial holding in the Company of 449,337 ordinary shares, representing 1.90% of the Company's Issued Share Capital.
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For more information:
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REACT Group | Tel: +44 (0) 1283 550 503 | ||
Shaun Doak, Chief Executive Ofο¬cer Spencer Dredge, Chief Financial Officer | |||
Mark Braund, Chair | |||
Singer Capital Markets - Nominated Adviser & Joint Broker | Tel: +44 (0) 207 496 3000 | ||
Philip Davies / Alex Bond | |||
Dowgate Capital - Joint Broker | Tel: +44 (0) 20 3903 7715 | ||
Amber Higgs / Daniel Ingram | |||
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IFC Advisory - Financial PR & IR | Tel: +44 (0) 20 3934 6630 | ||
Graham Herring / Zach Cohen | |||
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About Us:
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REACT Group Plc, the UK's leading support services provider to the facilities management (FM) sector, operates through four distinct divisions:
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Β· LaddersFree, one of the UK's largest commercial window cleaning businesses, delivering nationwide services.
Β· Fidelis Contract Services ("Fidelis"), a contract cleaning and soft facilities maintenance provider focused on long-term customer partnerships.
Β· REACT, specialising in emergency and specialist cleaning solutions offering both long-term framework agreements and rapid response services.
Β· 24hr Aquaflow Services, a recently acquired commercial drainage and plumbing business serving customers across the South East of England
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This diversified structure enables REACT Group to offer a comprehensive suite of essential and time-sensitive services, supporting both recurring maintenance and urgent response needs across the UK.
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1 | Details of the person discharging managerial responsibilities / person closely associated | |
a) | Name | Lyn Braund |
2 | Reason for the notification | |
a) | Position/status | Person Closely Associated with Mark Braund (Company Chairman) |
b) Β | Initial notification /Amendment | Initial notification |
3 Β | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
a) | Name | REACT Group PLC |
b) | LEI | 213800H54C4GOFN7MO32 |
4 Β | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |
a) Β | Description of the financial instrument, type of instrument Identification code | Ordinary Shares GB00BPCTRB97 |
b) | Nature of the transaction | Purchase of shares |
c) | Price(s) and volume(s) | Β Price: 50 pence Volume: 200,000 Β |
d) | Aggregated information - Aggregated volume - Price | Β N/A - Single transaction Β |
e) | Date of the transaction | 22 December 2025Β |
f) | Place of the transaction | London Stock Exchange, AIM (XLON) Β |
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1 | Details of the person discharging managerial responsibilities / person closely associated | |
a) | Name | Wydelta Limited |
2 | Reason for the notification | |
a) | Position/status | Person Closely Associated with Mark Braund (Company Chairman) |
b) Β | Initial notification /Amendment | Initial notification |
3 Β | Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor | |
a) | Name | REACT Group PLC |
b) | LEI | 213800H54C4GOFN7MO32 |
4 Β | Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted | |
a) Β | Description of the financial instrument, type of instrument Identification code | Ordinary Shares GB00BPCTRB97 |
b) | Nature of the transaction | Sale of shares |
c) | Price(s) and volume(s) | Β Price: 50 pence Volume: 200,000 Β |
d) | Aggregated information - Aggregated volume - Price | Β N/A - Single transaction Β |
e) | Date of the transaction | 22 December 2025Β |
f) | Place of the transaction | London Stock Exchange, AIM (XLON) Β |
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