Pz Cussons Regulatory News (PZC)

10 November 2010

PZ Cussons Plc (the "Company")

Announcement to the London Stock Exchange

This notification is made in accordance with DR 3.1.4R(1)(a).

On 9 November 2010 Mr Con Gendis, a PDMR, sold 28,200 ordinary shares of 1p each in the Company for a consideration of £3.940 per share.

The shares were sold to the Paterson Zochonis Employee Trust ("the Trust"). The Trust is a discretionary trust under which the class of beneficiaries who may benefit comprises all bona fide employees and former employees of the Company and its subsidiaries including members of such employees' and former employees' immediate families. Accordingly, the Executive Directors and PDMRs of the Company are included in the class of beneficiaries and are deemed to have an interest in all of such shares. The Trust's holding in the ordinary shares of 1p in the Company is 1,577,668 shares (0.36%).

After this sale, Mr Gendis holds 7,109 shares (comprising 0.001% of the total shares in issue). The Company was informed by Mr Gendis of this dealing in shares on 9 November 2010.

Name of contact and telephone number for queries:

Sam Plant

Company Secretary, PZ Cussons Plc

(T) (00) 44 (0)161 435 1000