Provexis Regulatory News (PXS)

7th January 2013

SiS launch new innovative REGO + Fruitflow gel

Science in Sport (SiS), leaders in new product innovation in endurance sport nutrition, has added SiS REGO + Fruitflow to its award-winning range. SiS REGO + Fruitflow is an innovative gel, the first of its kind in the UK, set to change the way endurance athletes treat recovery by helping shorten recovery time after intense exercise.

Available as an easy to digest recovery gel, SiS REGO + Fruitflow has been specially designed to help reduce muscle inflammation experienced through intense exercise, enabling athletes to enjoy shorter recovery times and compete and train to a much higher level than they were previously able to do.

Luke Heeney, New Product Director at SiS said, "Our commitment at SiS to helping athletes perform better through effective, scientifically underpinned nutrition has led us to launch this new recovery gel. We are delighted to be adding it to our successful REGO recovery range. SiS REGO + Fruitflow is an innovative product, taken before exercise, which enables athletes to train longer, harder and more efficiently, which in turn promises a greater level of performance."

Stephen Moon, Managing Director SiS, said: "Since Provexis purchased SiS in 2011 we have been very keen to utilise the unique Fruitflow technology within SiS products. With SIS REGO+Fruitflow we are confident that our products will continue to help athletes achieve their goals."

SiS provides nutritional products for preparation, performance and recovery to help endurance athletes perform at their best. The SIS range is available to buy in major supermarkets Asda, Sainsbury, Tesco and Waitrose, specialist sports stores and online at www.scienceinsport.com 

ENDS

For more information please contact

Kate McNeill on behalf of SiS:

T: +44 (0)207 603 1878 M: +44 (0)7754 072 648

Kate.McNeill@thresholdsports.co.uk

Matthew Longbottom, Haggie Partners

020 7 562 4444

Matthew.longbottom@haggie.co.uk

NOTES TO EDITORS

More information on SiS REGO + Fruitflow:

·; Purpose: Recovery gel for intense exercise (to be taken before exercise)

·; Price: £2.29 RRP per gel

·; Flavor: banana and mango (one flavor)

·; Packaging: available in palm-sized 60ml sachet

·; Isotonic: clean in the mouth and easy to digest without the need to add water

What is Fruitflow?

Fruitflow® is a tomato extract containing naturally occurring tomato compounds which can beneficially interact with blood platelets. Supported by human clinical trials Fruitflow® is the first natural ingredient with a scientifically approved health claim to contribute to healthy blood flow.

About Science in Sport (SiS) Limited:

Science in Sport (SiS) was founded in 1992 to develop and supply nutrition to elite athletes.

SiS is recognised as a leader in endurance nutrition for professional and serious sports participants.

The SiS range includes award winning patented SiS GO Isotonic gels (the world's first gels to deliver fast energy without the need for water); powders, bars and supplements. The SiS hydration products, including SiS GO Hydro and SiS GO Electrolyte, have been designed for elite athletes undertaking strenuous exercise requiring electrolytes, to fit in with their training and race schedules. The SiS REGO range is dedicated to recover, rebuild and support the body's adaptation to training.

The efficacy of the products and the credibility of the science is the reason behind why SiS has unprecedented usage amongst elite athletes. SiS is official sports nutrition supplier to Rapha Condor JLT and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams. SiS has GB Triathlete, Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

In 2005, Science in Sport was awarded the Queen's Award for Enterprise in the Innovation category.

SiS was purchased by Provexis plc in July 2011.

www.scienceinsport.com