PHTM.L Regulatory News (PHTM)

9 May 2005 07:43

MediaZest plc9 May 2005 MediaZest Plc ("MediaZest" or the "Company") Trials of Screen-based Advertising MediaZest, the media solutions company, has been appointed as the exclusivepartner in a trial with Photo-Me International plc ("PMI"), to introducescreen-based display advertising on photo booths. MediaZest is working with innovative screen and technology partners to provide aone-stop shop solution for PMI. If the UK based trial is successful, thecompanies plan to expand across PMI's estate of 21,000 photo booths in hightraffic areas. The screens will broadcast a combination of adverts and localinformation, relevant to the screen's location. Sean Reel, CEO of MediaZest commented that "We are delighted to be have beenselected for such a significant project and to be working with Photo-Me togenerate revenues from their valuable estate of sites". End For further information, please contact: MediaZestSean Reel, Chief Executive 07768 598194 M: CommunicationsNick Fox 020 7153 1540Gemma Knowles 020 7153 1523 Photo-Me International plcBankside Consultants LimitedCharles Ponsonby 020 7444 4166 Notes to Editors: MediaZest listed on AIM in February 2005. It is focused on the in-store mediasector and delivering a one-stop audio, visual, aroma and satellite delivery,content management to clients in the retail, transport, property and corporatesectors. It has an international partnership with Immedia, the in-store radio group runby Bruno Brookes; and the worldwide exclusive licence for Feonics PLC'sWhispering Windows - which allows retailers to turn store windows intoloud-speakers. MediaZest's management is led by non-executive chairman John Lovering, chiefexecutive Sean Reel, a former Boots and IPC executive, and Tony Moore, theco-founder of Moore Clayton & Co, the global private equity solutions business.Management also includes Christopher Theis, the former head of the smallcompanies teams at Hoare Govett and Smith New Court. For further information please visit - www.mediazest.com About Photo-Me International (PMI): PMI is a specialist digital imaging company focused on professional laboratoriesand end-consumer vending solutions. PMI has developed a unique range of digital professional processing laboratories (minilabs and central labs) and a suite of consumer vending digital imaging solutions. With around 27,000 locations worldwide, PMI is also the world's leading operatorof photobooths and kiosks which enable end-consumers to fulfil their instant imaging needs in a convenient and competitively priced fashion. PMI is a constituent of the FTSE-250 index and trades under the ticker PHTM.L.At the closing mid-market share price on Friday 6 May 2005 of xxxp, PMI's market capitalisation stood at £371m. On 13 December 2004, PMI announced its results for the half year ended 31 October 2004. These showed an EBITDA of £31.2m and a pre-tax profit of £18.0m (up an underlying 22.0%) on a turnover of £117.7m. This information is provided by RNS The company news service from the London Stock Exchange