Personal Group Regulatory News (PGH)

Personal Group Holdings Plc

("the Company" or "the Group")

Director Dealing

The Company has been informed by Mike Dugdale, Chief Financial Officer that following payment of the first dividend for the year ended 31 December 2016, on 24 March 2016 he purchased 96 ordinary shares of 5 pence each at £5.69 per share under the Company's Dividend Reinvestment Plan.

In addition, the dividend received into his ISA shareholding was used to purchase a further 24 ordinary shares of 5 pence each on 30 March 2016 at £5.73 per share. Mike Dugdale's wife also holds an ISA shareholding which received dividends which were used to purchase a further 24 ordinary shares of 5 pence each at £5.73 per share on the same date.

Following these transactions, Mike Dugdale has an interest in 17,197 ordinary shares of 5 pence each, including his wife's holding of 2,954 shares, representing an aggregate 0.057% of the issued share capital of the Company.

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Notes to Editors

With over 30 years' experience of looking after its customers' employees, Personal Group Holdings Plc (AIM: PGH) is a leading provider of employee benefits and employee related insurance products, offering benefits programmes to over 2 million employees across the UK.

Personal Group's innovative approach to using technology to deliver its programmes, combined with its face-to-face method of communicating with employees, makes its offering compelling to blue chip clients across the UK as a way of attracting, retaining and motivating employees. The Group tailors its packages to include insurance products such as hospital and convalescence plans, death benefit and income protection plans, as well as lifestyle benefits such as holiday and retail discounts, health and wellbeing benefits and a range of tax efficient benefits.

Personal Group can also supply home technology via salary sacrifice through its subsidiary Let's Connect. Offering the latest iPads and other tablets, home computers and laptops, smart phones and smart TVs is a highly engaging benefit from which both the employer and employee can profit. In April 2015 the Group established its own Mobile Virtual Network Operator (MVNO) called Personal Group Mobile Ltd. which was achieved through the acquisition of the assets of shebang Technologies Ltd. This means that home technology, including handsets and airtime, can be provided via salary sacrifice with a reduction of c10-47% on costs to its client's employees.

Personal Group has a strong client base across a range of sectors including transport, where it works with the likes of Network Rail, Stagecoach and EYMS Group Ltd, and healthcare, where clients include Four Seasons Health Care, Priory Group and Spire Healthcare. The Group also covers logistics, with companies such as TNT Express and Bibby, and motoring with Manheim and JCT600 as clients. In addition the Group also has a strong presence in food manufacturing and service and clients include 2 Sisters Food Group and Young's Seafood.

With over 520 clients the Group has grown considerably and provides engaging and effective benefits packages across a breadth of sectors.

For further information, go to www.personal-group.com.