PFO.L Regulatory News (PFO)

7 November 2011

Prime Focus London Plc

("Prime Focus" or the "Company")

Directorate Change

Prime Focus is pleased to announce the appointment of Mr Ramakrishnan Sankaranarayanan and Mr Shivkumar Venkatachalam to the Board effect from 7 November 2011. Mr Sankaranarayanan will be Chairman and Managing Director and Mr Venkatachalam will be a Non - Executive Director

Brief biographies of the new directors are set out below:

Mr Ramakrishnan Sankaranarayanan, (aged 41 years), holds a Bachelor of Electronics degree as well as an MBA. He has significant experience in post-production and visual effects and has been Managing Director of Prime Focus Limited since October 2011. He has also been a Director in Prime Focus Technologies Private Limited since April 2008.

Mr Shivkumar Venkatachalam, (aged 50 years), is a Chartered Accountant and a law graduate. He has more than 20 years experience in consultancy services to reputed Indian and multinational Companies. He is the proprietor of a chartered accountancy firm called M/s V Shivkumar and Associates in Mumbai.

Mr Sankaranarayanan holds, or has held, the following directorships within the five years prior to the date of this announcement:

Mr Venkatachalam holds, or has held, the following directorships within the five years prior to the date of this announcement:

There is no further information to be disclosed under Schedule 2(g) of the AIM rules.

The company also announces that Namit Malhotra will be stepping done from the board as well as his role of Chairman and Managing Director with effect from today.

Board of Directors:

As a result of these changes the Board of the Company now comprises:

Naresh Malhotra - Non - Executive Director

Shivkumar Venkatachalam - Non - Executive Director

Ramakrishnan Sankaranarayanan - Chairman and Managing Director

Riv Karan Singh Chadha - Non - Executive Director

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