Last checked at 6 Dec 2012 12:38
For release: 6 December 2012
CERES MEDIA WIN NEW ONGOING CONTRACT IN THE USA WITH VISUAL MAGNETICS LLC
NATUREWOVEN™ CHORUS™ SELECTED FOR MAGNETIC WALL APPLICATION PRINTING SUBSTRATE AFTER EXTENSIVE TRIALS
Ceres Media International plc ("Ceres Media") is pleased to announce that its NatureWovenTM ChorusTM product has been selected by Visual Magnetics LLC in the USA. The product developed by Visual Magnetics is to be used for specific Point of Sale and Wallpaper applications within the retail store environment and will trade under the Harvest brand name. These applications use a magnetic posting process instead of the traditional adhesive method, which ensures fast and easy posting and removal of in store graphics. Magnetised posting systems are increasingly being used within store environments to speed up the posting process. As no adhesives are used during posting they are faster and cleaner to apply and remove.
The product was launched at the recent SGIA print show in Las Vegas and was chosen for its natural look and feel. The magnetised version will also be included in Hewlett Packard's global recommended printing substrate brochures. The product has been very well received by customers.
Ceres has worked extensively with Visual Magnetics to ensure correct delivery of this product through its established manufacturing chain and to the client's specific requirements.
The contract is ongoing and initial orders of $33,000 have been placed for the first container which is due for delivery in December.
Visual Magnetics LLC are a major manufacturer of in store magnetised framing systems and supplier of the associated printing substrates. Their products are sold across North America and internationally.
Commenting on this contract win, Alex Dowdeswell, CEO of Ceres Media International said: "We are extremely pleased to be working with Visual Magnetics in the USA. They have a very strong client base across all of North America and the development of this product helps Ceres further increase market awareness of its products in conjunction with a major established market player. It has taken a significant amount of time to complete the rigorous testing required by Visual Magnetics and we are looking forward to working with them going forward on this and other potential applications utilising our product range."
For additional information please contact:
Alex Dowdeswell, CEO
Ceres Media +44 (0)7930 189 192
Cairn Financial Advisers
Liam Murray / Jo Turner +44 (0)20 7148 7900
XCap
Jon Belliss +44 (0)20 7101 7070
Mike Wort / Anna Dunphy
Cubitt Consulting +44 (0)20 7367 5100
Notes to Editors:
Ceres Media is a specialist materials company producing natural biodegradable materials for the print industry. The company is dedicated to providing sustainable and compostable alternatives for the petroleum-based materials such as vinyl which are used extensively by the print industry for major corporations advertising their products. Petroleum- based materials such as vinyl do not degrade readily and have to be disposed of in landfill with an obvious negative impact on the environment. The materials that Ceres Media have developed have the same print quality as vinyl, do not require modifications to exiting printing machines in normal use and are cost competitive with respect to vinyl. These products can, however be composted once an advertising campaign has been completed and do not have any adverse impact on the environment. For technical information and details of how to purchase the range of products that Ceres Media produce for various advertising needs, please go to www.naturaladcampaign.com.