24 Mar 2020 07:00
24 March 2020
Ocean Outdoor Limited
("Ocean" or the "Company" or the "Group")
Group update re. COVID-19
Ocean Outdoor Limited (LSE: OOUT), a leading operator of premium Digital Out-of-Home ("DOOH") advertising in the United Kingdom, the Netherlands, the Nordics and Germany, provides an update in relation to the Group's response to COVID-19 (Coronavirus).
Since the start of the calendar year, the Group was trading in line with Board expectations up until mid-March. However, the rapid spread of the Coronavirus across its territories has led to Ocean implementing a series of steps to support its staff and shield the business from a rapid deterioration in media and advertising spend, which is expected to have a major impact on Group revenues. Given the uncertainty of the situation, it is not possible to forecast to what extent Coronavirus will impact this year's performance. Whilst the Group had not provided any financial guidance for 2020, previously published market expectations are no longer applicable.
The Group has no material debt, a strong balance sheet with net cash of approximately £20m, and adequate liquidity even under these uncertain circumstances. Nonetheless, the Group is in discussions with lenders to further bolster its liquidity position.
Over the past two weeks, Ocean has moved quickly to significantly mitigate the impact, including cutting all discretionary spend, reducing employee hours, approaching suppliers and landlords and introducing other cash conservation measures. The Group is constantly monitoring its cash flow. At this stage, it is too uncertain to comment on the precise outlook for 2020.
To protect jobs, Ocean's Netherlands and UK businesses are reducing the staff working week effective from 1 April 2020, as well as introducing voluntary unpaid leave in some areas. In line with government advice, staff have also been asked to work from home, with our IT systems geared for remote access to operate effectively. At the same time, we continue to consolidate our operations in Ocean Nordics, with the integration of AdCityMedia now being fast tracked.
Ocean is one of the most dynamic and innovative operators in the out of home sector, with digital assets accounting for 85% of its business. It has a blend of fixed and variable rent contracts. Given the nature of its business and the speed at which it can react and deliver campaigns, when clients resume normal levels of advertising, the business is structured to bounce back quickly.
Ocean's CEO Tim Bleakley said: "COVID-19 presents digital out of home with a tough challenge. Governments have ordered DOOH consumers to stay indoors, something which is clearly out of our control, but which will have a material impact on our business if prolonged.
"However, Ocean is a future facing, resilient business that was built out of the last recession. It's led by an experienced, dynamic management team across the Group, supported by dedicated teams in the UK, Netherlands and the Nordics.
"More than two weeks ago we implemented significant mitigation measures to prepare for this pandemic as far as was possible given how quickly the situation is moving. Our people are equipped to operate remotely, we have introduced flexible hours working; they are safe and they are prepared. We've introduced campaigns across our UK screens to support Local Heroes, key workers and services in the front line and we are introducing emergency media funds to support local businesses and those brands that are in the eye of the storm.
"While restrictions on the movement of people have directly impacted our sector, equally, this crisis has highlighted the importance of the out of home medium the world over. Outdoor is the place where people want to spend most of their time, so as soon as the restrictions are lifted, our medium is ready to take the lead by inspiring people to get back out there and rebuild."
The Board continues to closely monitor the situation and will update as necessary. As previously confirmed, the Group will report its Full Year results for the 12 months ended 31 December 2019 on Thursday, 30 April 2020.
For further information please contact:
Ocean Outdoor Tim Bleakley, CEO Susann Jerry, Head of Corporate Communications
| 020 7292 6161 |
Yellow Jersey PR Charles Goodwin Georgia Colkin Joe Burgess | 07747 788 221 |
About Ocean Outdoor
Ocean Outdoor operates some of the most prestigious digital out-of-home (DOOH) locations in the UK, Northern and Continental Europe.
The Ocean portfolio features the UK's most iconic DOOH locations including the BFI IMAX; the Landsec Piccadilly Lights and a significant presence in the top 12 UK cities. Ocean's portfolio of high-profile landlords and partners includes Birmingham, Manchester, Glasgow and Southampton City Councils, Landsec, Unibail-Rodamco-Westfield, the BFI and intu.
In the UK, a continued focus on Ocean's Digital Cities for Digital Citizens philosophy has significantly augmented the Group's position as an operator of high quality DOOH assets. Ocean continues to deliver good organic development through new City tender wins, the rollout of new locations in Scotland, London, the West Midlands and Manchester and significant screen investment.
Strategic acquisitions that complement the existing DOOH portfolio remain a strategic pillar of the growth programme. This continued with three Dutch acquisitions in spring 2019, giving the company a significant share of the Netherlands market where it has become a major DOOH player. These subsidiaries have since been rebranded as Ocean Netherlands.
In September 2019, Ocean acquired the assets of Visual Art, a Sweden based independent, pure-play DOOH media and tech group which operates in three Nordic countries (Sweden, Norway, Denmark) and key cities in Germany. This transaction expands Ocean's portfolio across 23 Unibail-Rodamco-Westfield shopping malls in Europe, in addition to holding the exclusive external rights to two of the largest premium urban shopping malls in Europe: Westfield London and Westfield Stratford in the UK.
In February 2020, Ocean closed the acquisition of AdCityMedia, a Sweden-based premium out-of-home and digital screen tech operator focused on large format digital and high-end city centre locations across Sweden, Norway, Denmark and Finland. The combined entities of Visual Art and AdCityMedia, referred to as Ocean Nordics, will create the leading DOOH operator in the region.