23 Aug 2021 07:00
23 August 2021
Ocean Outdoor Limited
("Ocean" or the "Company" or the "Group")
Ocean Outdoor Wins Prestigious Outdoor Media Contract for Canary Wharf London Group
Ocean Outdoor Limited (LSE: OOUT), a leading operator of premium Digital Out-of-Home ("DOOH") advertising in the United Kingdom, the Netherlands, the Nordics and Germany, is pleased to announce that it has been appointed the exclusive outdoor media partner for the Canary Wharf Group.
Ocean has been awarded a new long-term DOOH advertising contract with a lifetime contract value of £30 million.
Regarded as one of Europe's most prestigious DOOH locations, Canary Wharf is a 24/7 sustainable city that offers an exceptional media opportunity, distributed across 16.5million square feet of prime retail, office, residential and leisure space.
Under the terms of the deal, Ocean will retain exclusive rights to sell 40 full motion digital screens, and one large format full motion screen, and develop the Canary Wharf advertising channel across a variety of formats to enhance the audience experience as people return to work.
The new contract replaces Ocean's previous sales and marketing arrangement with an agent of Canary Wharf Group (CWG) which was awarded in January 2020 and establishes a bilateral relationship with the owner of London's global commercial centre, retail, residential and leisure destination.
Ocean has operated the large format Reuters screen which is positioned just outside Canary Wharf tube station for more than 10 years.
Plans are also in place to expand the DOOH network further ready for the arrival of Crossrail services in 2022. Canary Wharf already has excellent transport links to the rest of London via the Jubilee line, the DLR, and the Thames Clipper.
The DOOH network will become part of Ocean's automated sales platform which facilitates programmatic activation of super-premium inventory at prime locations.
Ocean CEO, Tim Bleakley, said: "This new contract is an important win which reaffirms Ocean's partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London.
"Canary Wharf is iconic, unique and its out of home audiences are peerless. Bringing the DOOH channel together under a single operator allows us to expand on the work already underway and double down on those efforts as we move forwards towards recovery and out of the pandemic."
Leanne Peters, Director of Marketing, Canary Wharf Group, said: "We chose Ocean Outdoor as they know the Canary Wharf estate well through their innovative work for the large digital screen at Reuters Plaza. They have excellent credentials as a large format specialist in landmark locations such as Canary Wharf and we are excited to see what they can deliver for us and our audience of residents, workers and visitors on the Estate."
ENDS
About Ocean Outdoor
Ocean Outdoor is a leading operator of digital out-of-home (DOOH) advertising across the UK, Northern and Continental Europe. The Group's network of 4,000+ screens covers seven countries and 351 cities with its technological capabilities delivering the most impactful and measurable DOOH brand and advertising experiences.
Ocean's portfolio comprises of some of the most iconic locations, such as the Piccadilly Lights and the BFI IMAX, whilst it also works closely with high-profile landlords, including Landsec, Unibail-Rodamco-Westfield (URW), the BFI, Nuveen and the Canary Wharf Group, as well as major city councils on the development of its network.
To date the Group's growth has been driven by tender wins and the rollout of new locations, as well acquisitions that complement the existing portfolio. Since 2018, Ocean has completed seven acquisitions, which have enabled it to expand its UK footprint and move into the Netherlands, the Nordics and Germany.
About Canary Wharf Group
Canary Wharf Group (CWG) is the developer of the largest urban regeneration project in Europe. CWG develops, manages and currently owns interests in approximately 7.7 million sq ft of office space, 0.9 million sq ft of retail and over 1,000 Build to Rent apartments and 395 affordable units.
CWG is the largest sustainable developer in the UK with over 11 million sq ft of sustainable certified buildings. CWG also excels operationally as it purchases 100% electricity from renewable sources since 2012 and zero waste to landfill since 2009.
CWG has created a 24/7 city where people can live/work/play on the Canary Wharf estate and enjoy all the benefits: great transport links, access to green spaces and waterside living; and a wide range of amenities including an award-winning arts and events programme. Canary Wharf's retail offering comprises over 300 shops, including grocery stores, pharmacies, health clubs, bars and restaurants, all within 15 minutes' walk.
The Company's current £1.3bn construction activity is composed of 500k square feet of commercial properties and over 1,100 new homes for sale and rent.