8 Apr 2015 07:00
Date: | 08 April 2015 |
On behalf of: | NetPlay TV plc ('the Company', 'the Group' or 'NetPlay') |
Embargoed until: | 0700hrs |
NetPlay TV plc
New Agreement with Channel 5
NetPlay TV plc (AIM: NPT), is pleased to announce that it has signed a new agreement with Channel 5, which extends the current relationship until 2018. The deal is an illustration of the Group's commitment to its core strategy of working closely with terrestrial broadcast partners to acquire customers through TV, which remains a unique source of customer acquisition for the Group.
The agreement provides NetPlay TV with significant pre-midnight advertising and the existing post mid-night teleshopping airtime. In addition, it is intended that the deal makes provisions for new brands and show formats, which will further strengthen NetPlay TV's product offering and brand awareness, broaden the customer following and appeal.
NetPlay TV's SuperCasino brand has aired every night on Channel 5 since September 2009 and produces over 70hrs of live TV broadcast a month.
Bjarke Larsen, Chief Executive of NetPlay TV, commented:
"TV is at the core of our marketing strategy, and continues to be an important and unique source of customer acquisition for the Group.
"The strengthened deal and relationship with Channel 5 creates an effective platform from which we can increase the reach of our brands. It is our intention to develop new show formats for brands under the NetPlay umbrella, which will continue the trajectory of our brand awareness and broaden their appeal.
"NetPlay's relationship with Channel 5 continues to strengthen, and we look forward to the continuation of this relationship and driving growth for shareholders."
Agostino Di Falco, Deputy Commercial Director from Channel 5, added:
"Six years on we are pleased to be in a position to enter into a new agreement with NetPlay taking the partnership to the end of 2018.
"We are particularly encouraged by NetPlay's desire to take full advantage of its airtime through the development of new show formats which will create further value for the partnership"..
Enquiries:
NetPlayTV plc | www.NetPlayTV.plc.uk |
Bjarke Larsen, Chief Executive Officer Akshay Kumar, Group Finance Director
| Via Redleaf |
Redleaf PR | Tel: 020 7382 4730 |
Rebecca Sanders-Hewett / Jenny Bahr / Rachael Brown | netplay@redleafpr.com |
N+1 Singer (Nominated Adviser and Broker) | |
Jonny Franklin-Adams/ Jen Boorer | Tel: 020 7496 3000 |
Notes to Editors:
About NetPlay TV plc
NetPlay TV plc is admitted to trading on the AIM market of the London Stock Exchange (NPT). NetPlay TV operates a number of interactive gaming services under an Alderney gaming license, including SuperCasino.com, Jackpot247.com and Vernons.com. Its TV services can also be viewed 24 hours a day live on Sky Channel 862, six nights a week on ITV1, and every evening on Channel 5.
The Company is focused on the delivery of a converged interactive gaming experience allowing its players to interact with its games on a variety of platforms, TV, internet, mobile and tablet from a common integrated wallet.