14 Jul 2014 07:00
14 July 2014
MySale Group forms partnership with Sports Direct, the UK's largest sports retailer, to launch them in Australia and New Zealand
Sports Direct International plc, the UK's largest and most successful high street sports retailer, has announced plans to launch in Australia and New Zealand by forming an online partnership with OzSale.com.au, part of the MySale Group plc.
Australia's and New Zealand's most successful online flash sales fashion retailer will operate the e-commerce platform as part of a new joint venture, giving Sports Direct immediate access to MySale's 12 million members. Sports Direct owns a range of leading sports brands and offers its customers exceptional quality and unbeatable value on its wide range of sporting goods. Its Australian and New Zealand sites will be launched later this year and be ready to ship goods in the same month.
In parallel, Sports Direct announces that it intends to open three flagship stores in Australia and one in New Zealand, replicating its UK retail model, as well as hosting an OzSale.com.au outlet within each of the stores. It is currently working with MySale on the project and will announce a partnership with a leading Australian retail partner shortly.
Commenting on the new joint venture, Dave Forsey, Sports Direct's Chief Executive, said: "We are delighted to announce this partnership with MySale, which will give Sports Direct access to the tremendous markets in Australia and New Zealand and enable customers in both countries to benefit from our quality and unbeatable value. It will be great to enter these markets, where sport is a way of life. I have been really impressed by the team at MySale and look forward to working with them."
Jamie Jackson, MySale's Founder and Executive Vice Chairman added: "We are really delighted with this new alliance with Sports Direct, which is one of Britain's best and most exciting retailers. Sports Direct showed its confidence in our business when it took a 4.8% stake in us a month ago, shortly after our successful IPO. This partnership is the logical next step in the development of our relationship."
Enquiries:
MySale Group plc +61 (0)2 8999 0407
Jamie Jackson, Executive Director and Vice-Chairman
Carl Jackson, Chief Executive
Nominated Adviser and Joint Broker +44 (0)203 037 2000
Macquarie Capital (Europe) Limited
Steve Baldwin
Nicholas Harland
Joint Broker +44 (0)20 7533 7727
Zeus Capital Limited
John Goold
Nick Cowles
Maitland (for MySale Group) +44 (0)207 379 5151
Neil Bennett
Daniel Yea
Sports Direct International +44 (0)845 129 9229
Dave Forsey, Chief Executive
Jeff Blue, Director, Strategic Development
Powerscourt (for Sports Direct International) +44 (0)207 250 1446
Rory Godson
Victoria Palmer-Moore
Greg Lawless
About the MySale Group
The MySale Group was founded in 2007 by Jamie Jackson and now has over 10 million members and operates websites in 6 countries employing more than 500 people. Ozsale,com.au, nzsale.co.nz and singsale.com.sg were the first flash sale websites in their respective markets and are all now dominant e-commerce businesses. The MySale websites operate in Malaysia, the Philippines and Thailand with plans at an advanced stage to open in Korea, Hong Kong, US and the UK. The group hosts flash sales that run for three days in each core market across ladies wear, menswear, childrenswear, health, beauty and home wares. Only members can access sales. Membership is free. MySale successfully floated on the London Stock Exchange's AIM market in June 2014.
About Sports Direct International plc
Sports Direct International plc is the UK's leading sports retailer by revenue and operating profit, with approximately 400 stores across the UK. The Group provides an unrivalled range of products, offering exceptional quality and unbeatable value, from a wide variety of third-party and Group-owned brands, both in-store and online. Sports Direct operates in 19 countries in Europe, including Belgium, Austria, Slovenia, Portugal and France. The Group has an extensive brand portfolio, comprising 28 internationally recognised sports, fashion and lifestyle brands. Sports Direct was founded in 1982, listed on the London Stock Exchange in 2007 and is a constituent of the FTSE 100 index.