MXCP.L Regulatory News (MXCP)

1 Nov 2007 07:02

2 ergo Group plc01 November 2007 Embargoed until 07:00hrs 1 November 2007 2ergo Group plc ("2ergo" or "the Group") Proteus launch Universal Channel Mobile with Movistar Argentina Proteus Inc. ("Proteus"), a wholly owned subsidiary of 2ergo, providing mobilesolutions and services to the North and South American markets, today announcesan agreement with Movistar Argentina for the launch of Universal Channel'smobile entertainment services. Earlier this year Proteus helped Universal Channel, the international arm of NBCUniversal Global Networks, make its first move into the mobile arena bydesigning and developing its flagship mobile internet portal,www.universalchannel.mobi - allowing the company to offer consumers premiumentertainment content and services for their mobile phones throughout Mexico. This new agreement now enables Proteus to extend the use of the mobile portal toall 13 million of Movistar's customers in Argentina, the third largest Spanishspeaking mobile network in Latin America. Proteus' solution combines mobile content provisioning, delivery and billingtechnology to enable portal visitors to download and access premium content forUniversal productions. This includes mobile video clips, games, wallpapers,ringtones and SMS-based campaigns. All are taken from the hit series of Universal and Sci-Fi Channels, such as Heroes, House and Law & Order, in addition to premium content from Universal Studios' blockbuster film catalogue, such as ET, Jaws, Jurassic Park, 40 Year Old Virgin and the Oscar-winning Brokeback Mountain. This launch is yet another example of Proteus' successful expansion into theLatin American market. Proteus now has a local presence in Bogota, Colombia, SaoPaulo, Brazil, Buenos Aires, Argentina and Mexico City. Neale Graham, Joint CEO of 2ergo commented: "The mobile entertainment market inLatin America represents a very exciting opportunity for Proteus and 2ergo. Weare very proud to be working with partners such as Universal Channel andMovistar to bring this and other world class entertainment services to thesubstantial audience in the region". For further information, please contact: 2ergo Group plc 01706 221 777Neale Graham, Joint Managing DirectorBarry Sharples, Joint Managing Director Tavistock Communications 020 7920 3150Andrew Dunn / Lulu Bridges Notes to Editors About 2ergo 2ergo is a leading provider of interactive and multi-channel communicationssolutions using mobile technologies, fixed-line telecommunications and theInternet. Powered by the Group's Multiserve Platform, 2ergo delivers solutionsand services to many sectors of industry, with clients that range from SMEs tomulti-national enterprises, to public sector organisations. The Group'sexpertise enables organisations to advance their use of technology, to switch onnew revenues, optimise business processes and open up new marketing channels. Headquartered in Lancashire, United Kingdom, the Group is listed on AIM, amarket of the London stock exchange (AIM: RGO). About Proteus Proteus is a leading provider of mobile marketing products and solutions withdeep carrier connectivity around the globe. As a pioneer in mobile technology,Proteus developed the first interactive event on TV in the U.S. using the mobilemedium, the first working demo of a WAP site in the U.S. market and the firstWeb-to-SMS gateway in the world. Clients include such major media brands asFOX, HBO, Disney, Universal Studios, ABC, National Geographic, Scripps Networksand The Washington Post, as well as large corporations such as AT&T, MasterCard,Motorola, Volvo and Hasbro. From SMS messaging campaigns to WAP sites toentertainment content storefronts, Proteus develops products to help companiescreate innovative marketing, drive additional revenue and build their brands.Based in Arlington, VA, with offices in New York, Mexico City, Buenos Aires,Bogota and Sao Paolo, Proteus is owned by U.K.-based 2ergo Group. For moreinformation, visit www.proteus.com. This information is provided by RNS The company news service from the London Stock Exchange