22 Sep 2011 07:00
22 September 2011
2ergo Group plc
JV established with consumer data and marketing group
2ergo Group plc (AIM: RGO, "2ergo" or "the Group"), the international provider of mobile business strategy and mobile marketing solutions, has announced a partnership with Callcredit Information Group, a consumer data and marketing firm. The two companies will collaborate to provide their corporate customers with mobile business solutions that target users, based on their mobile behaviour, as well as their financial and social background.
Callcredit, based in Leeds, manages consumer data for businesses across every sector, both in the UK and internationally, helping them to engage and convert new customers, whilst optimising existing customer profitability. Callcredit's consumer data offers powerful insights into consumer demographics including lifestyle data, credit information and household composition.
Developed over the past 11 years, 2ergo's analytics platform "MobileDNA" is a proprietary database of over 10 million mobile profiles, which contains insights from users' mobile activity, transactions, handset type, network provider, user locations and tracking, plus demographic information.
This new partnership will enable 2ergo to combine MobileDNA's insight with Callcredit's detailed insight into users' demographics to further enhance and power its client highly targeted mobile marketing activity and promotions
Callcredit's customers include all of the UK's clearing banks, several major international lenders, media communications businesses, as well as petroleum, automotive, power and retail organisations.
Neale Graham, 2ergo CEO, said:
"This partnership offers a unique proposition to provide an exceptional level of customer insight and targeting for organisations running multi-channel customer acquisition programmes. The innovative application of mobile data is a first in the market.
"We are confident that the combination of our MobileDNA and Callcredit's consumer data offers marketers the ability to set-up targeted and compelling mobile campaigns extremely quickly, creating a highly relevant and personalised customer experience."
Enquiries:
2ergo Group plc | |
Neale Graham, CEO | Tel: +44(0)161 874 4222 |
Jill Collighan, Group Finance Director | |
Numis Securities | |
Stuart Skinner as Nominated Adviser | Tel: +44(0)20 7260 1000 |
David Poutney as Corporate Broker | |
College Hill | |
Adrian Duffield/Jon Davies | Tel: +44(0)20 7457 2020 |
About 2ergo Group plc
2ergo is the international mobile business and marketing solutions company. It combines innovative proprietary mobile technologies and professional services to help organisations of all sizes to develop and execute their mobile strategy.
Organisations such as ESPN, the Australian Broadcasting Corporation, Vodafone Hutchison Australia, Fox Sports, Fox Business, Orange, Aviva, Fidelity, Transport for London, Ladbrokes, Times of India, Airtel, O2, Talk Mobile and Procter & Gamble have all benefited from 2ergo's proprietary end-to-end mobile solutions to increase sales, mobilise business processes, reduce costs and enhance customer relationships.
2ergo touches all types of mobile users millions of times each day through innovative mobile business solutions that incorporate search, security, advertising, location, proximity, coupons, tickets, mCommerce and data network analytics enabling fully-integrated and personalised one to one marketing communications.
Headquartered in the UK, 2ergo has been a pioneer of enabling innovative mobile business solutions across multiple sectors and geographies since 1999. Its international presence spans North America, Latin America, India and Australia. 2ergo is AIM listed on the London Stock Exchange (AIM: RGO).
For more information, visit www.2ergo.com.