MXCP.L Regulatory News (MXCP)

10 May 2011

2ergo Group plc

Agreement with U.S. Cellular to provide mobile marketing campaigns to six million subscribers

2ergo Group plc (AIM: RGO, "2ergo" or "the Group"), the international provider of mobile business strategy and mobile marketing solutions, and U.S. Cellular (NYSE: USM), which has the highest call quality and network satisfaction of any US national carrier, have signed an agreement to provide turnkey managed services for U.S. Cellular.

As part of the agreement, 2ergo will provide the U.S. Cellular team with mobile marketing consulting, project management and creative services, as well as leverage its market-tested mobile platforms for SMS and MMS programs, mobile websites and mobile coupons. The partnership represents the development of another marketing channel for U.S. Cellular to communicate with new and existing customers via their mobile phones.

2ergo will assist with direct marketing to U.S. Cellular's 6.1 million customers, as well as support the events and sponsorships marketing team to develop, execute and analyse results-oriented mobile campaigns using 2ergo's messaging, mobile website and mobile voucher platforms. 2ergo will also provide project management and technology support.

Initial campaigns are set to begin in June 2011.

Neale Graham, Joint CEO of 2ergo said:

"This is a key strategic agreement that highlights our ability to provide a wide range of mobile solutions and managed services to a major carrier. It is particularly notable as U.S. Cellular leads the market in customer satisfaction by delivering an exceptional wireless experience and unique customer loyalty programs.

"We will support U.S. Cellular to deliver a key part of its strategy to reach new and existing consumers via their preferred marketing channel - their mobile phones - with the aim of increasing customer service, brand loyalty and average revenue per user."

Jennifer Dakin, Senior Manager of Direct Marketing for U.S. Cellular endorsed the agreement:

"We are pleased to partner with 2ergo to further meet the needs of our customers.

"Direct marketing via cell phones provides us with a wonderful way to deliver highly relevant, interactive and engaging communications, which will help us build valuable relationships with our customers and hopefully make their lives easier."

Enquiries:

About 2ergo Group plc

2ergo is the international mobile business and marketing solutions company. It combines innovative proprietary mobile technologies and professional services to help organisations of all sizes to develop and execute their mobile strategy.

Organisations such as ESPN, the Australian Broadcasting Corporation, Vodafone Hutchison Australia, Fox Sports, Fox Business, Orange, Aviva, Fidelity, Transport for London, Ladbrokes, Times of India, Airtel, O2, Talk Mobile and Procter & Gamble have all benefited from 2ergo's proprietary end-to-end mobile solutions to increase sales, mobilise business processes, reduce costs and enhance customer relationships.

2ergo touches all types of mobile users millions of times each day through innovative mobile business solutions that incorporate search, security, advertising, location, proximity, coupons, tickets, mCommerce and data network analytics enabling fully-integrated and personalised one to one marketing communications.

Headquartered in the UK, 2ergo has been a pioneer of enabling innovative mobile business solutions across multiple sectors and geographies since 1999. Its international presence spans North America, Latin America, India and Australia. 2ergo is AIM listed on the London Stock Exchange (AIM: RGO).

For more information, visit www.2ergo.com.

About U.S. Cellular

U.S. Cellular recently unveiled The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, recently named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.