Motive Television Plc Regulatory News (MTV)

 24 March 2015

Motive Television PLC

("Motive" or the "Company")

Motive Test Launches Bring Your Own Device Maritime TV Platform

Launch testing underway with operations expected beginning April 2015

Motive Television PLC (AIM: MTV), the technology provider to broadcasters and pay television operators, is pleased to announce that its new maritime platform, BYOD (bring your own device), is currently being tested with two ferry lines servicing Greece and Italy and is expected to launch commercially in early April 2015. In addition, the Company is in discussions with cruise operators in North America to launch the services during the upcoming summer season.

On 27 August 2014, Motive announced that its 100% owned subsidiary, Motive Television Services Limited, signed an agreement with Twin Peak S.A. of Athens, Greece (Twin Peak) to adapt Motive's proprietary Content Express™ technology for deployment in the global maritime industry. On 23 December 2014, Motive announced that the development and lab testing of this new platform was complete.

The installation on the first ferries is currently being tested, leading to expected implementation in a matter of weeks. At present, Twin Peak is in contract discussions with two Greek ferry companies who together operate sixteen ships carrying over 15,000 passengers per day. Motive provides the BYOD technology to Twin Peak under the contract announced in August 2014.

Together with Twin Peak's VoDo technology, the new joint platform provides video-on-demand (VOD) movies and TV programmes for the rapidly growing demand for BYOD service on commercial ships, private yachts, oil rigs, ferries, and cruise ships worldwide. Twin Peak advises that this is the only solution today for the untouched yacht and commercial ship markets, and the first to offer live TV and VOD with no need for Internet. Additionally, they inform that it has the added advantage of significantly lower costs than other solutions currently on the market for passenger ferries and cruise ships.

The agreement between Motive and Twin Peak contains a share of net revenues for Motive with a minimum guarantee in the first twelve months, subject to certain cumulative income benchmarks being achieved. Ships will pay an installation fee including labor and equipment plus a per user share of revenue for VOD. Although actual income from each ship will vary based on size, pricing, and VOD buy rates, the Company estimates that the first sixteen ferries could generate an income of over €30,000 per month for Motive.

To put the scale of the business opportunity in perspective, according to the UK Department for Transport Sea Passenger Statistics 2013, "the number of short sea international ferry journeys increased by 4 per cent to 20.5 million following two years of decline". These figures include only journeys to and from the UK, not including Mediterranean or Baltic European ferries nor the Americas or Asia, and do not include cruises and long sea journeys. Worldwide, the potential market for maritime BYOD is a multiple of the UK figure so the total global BYOD market opportunity for Motive might be in seven figures.

In addition to the VOD income there may be opportunities for Motive and Twin Peak to participate in revenues from advertising and promotion, plus special channels such as port and country tourism, and e-shopping.

Leonard M Fertig, CEO of Motive, commented, "Launching our first BYOD service commercially seven months after undertaking the development of this new product is quite an achievement. The international ferry market, is huge, and BYOD should find great acceptance among passengers on 3-10 hour journeys throughout Europe and the Americas. Added to that, the growing cruise market represents significant growth opportunity for Motive."

Spilios Papayiannopoulos, President of Twin Peak S.A., added, "Twin Peak has been serving the maritime market with television and On-Demand solutions since 2003 and we are delighted to be able to introduce services to handheld devices with Motive's BYOD solution, and be the first to enter the untouched VOD markets for ferries and yachts worldwide. We are confident that this is an attractive opportunity for both companies."

Enquiries

Notes to Editors

Motive Television provides broadcasters and pay television operators with enabling technology that provides opportunities to deliver highly valued services to viewers that generate additional income and retain existing subscribers, comprising:

Content Express™

Today's television viewers are demanding the ability to watch whatever they want when they want it on any screen, and Motive's Content Express™ makes that possible without having to build new networks. Content Express™ software provides secure delivery and management of non-linear digital content across any type of broadcast network to any consumer-facing screen or device. Motive has deployed it in both single and hybrid distribution systems that combine broadband access with traditional distribution for an optimal solution.

Motive's Content Express™ solutions platform provides a one-stop shop for digital terrestrial broadcasters, satellite, DTT cable pay television platforms, and Internet OTT content providers to offer new services including: Video on Demand (VOD and SVOD), Catch-up television, Tablet Television, Targeted advertising for VOD, Mocast for 4G LTE, Virtual channels and Video2Go.

Tablet TV

With a proprietary app and T-Pod antenna-tuner, tablet owners around the globe can watch and record all the programming currently broadcast over digital terrestrial channels. Additionally, Tablet TV subscribers have the ability to download a selection of video-on-demand movies and programmes without the need for Internet access and, when they are connected, use integrated social networking and access anything available over the Internet.

Motive's content division is:

Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM). 

http://www.motivetelevision.co.uk