Motive Television Plc Regulatory News (MTV)

3 September 2012

Motive Television PLC

("Motive", "the Company" or "the Group")

Appointment of CFO

Motive Television PLC (AIM: MTV.LN), the digital television technology, software and services provider announces the appointment of Sylvie Kulczak as its Chief Financial Officer and Finance Director. She will not be appointed to the Motive Board at this time.

Most recently, Ms Kulczak served as International Finance Director of CBS Interactive, a London-based division of CBS Corporation (NYSE), where her responsibilities included financial reporting of worldwide operations, forecasting and analysis, budgeting and cash management. She was also responsible for developing and implementing internal controls in compliance with SOX procedures and due diligence, business integration, and development of systems and procedures for acquisitions.

Ms Kulczak brings to her new position a 20-year career in Finance and Accounting with private and listed companies (NASDAQ, AIM, and NYSE). She is FCCA, qualified since 2001, with extensive experience in all aspects of finance, including financial reporting, budgeting and forecasting, corporate compliance and SOX, M&A activity and other business operations.

Leonard M Fertig, CEO, commented:

"The addition of Sylvie to the Motive senior management team provides important additional skills and analytical strength as the Company enters its next phase of rapid growth. Her international finance experience is invaluable for Motive as we develop our business with clients and operations on four continents."

Enquiries:

Notes to Editors

Motive Television provides software and services to the global television industry, enabling Television Anytime Anywhere™. Motive's patented and proprietary technology platform responds to the heightened viewer demand for watching what they want, when they want, on whatever device they want; and is driven by the mandatory switchover from analogue to digital broadcasting as mandated by the International Telecommunication Union.

Motive Television provides broadcasters and pay television operators with enabling technology that provides opportunities to deliver highly-valued services to viewers that generate additional income and retain existing subscribers, comprising:

Television Anytime. A technology platform that enables digital broadcasters and pay television operators to offer enhanced broadcasting services with or without the need for an Internet connection. These services, include, among others, Video-on-Demand, Catch-Up TV, Virtual Channels, Sneak Preview TV, and Targeted Advertising. Television Anytime is currently in commercial operation in Europe both in digital terrestrial (DTT) and soon in satellite (DTH) environments. Patented in Spain and patent pending in the EU.

Television Anywhere. An advanced multi-screen multi-channel technology that allows a viewer to control and watch all the content received by or recorded in their main home television equipment on any computer, mobile phone, iPad or any other Internet connected device. Television Anywhere is software-based and can be updated via software upgrades on existing STB. US patent pending.

Motive's content division is:

Motive Television Limited, a Dublin-based award-winning independent production company that produces factual programmes for Irish broadcasters. It specializes in live sports production and sports documentaries and also produces factual and entertainment series.

Motive Television was founded in London in 2005 and its shares are quoted on the London Stock Exchange (AIM).

http://www.motivetelevision.co.uk