MPM.L Regulatory News (MPM)

MOPOWERED GROUP PLC

("MoPowered" or "the Group")

Contract wins

MoPowered secures new fashion retailer contracts

MoPowered (AIM: MPOW), the mobile commerce specialist, is delighted to announce that it has recently secured further contracts with fashion retailers. The Group has already established a proven track record of delivering m-commerce solutions to the fashion sector with existing customers ranging from large enterprise retailers such as Next and Superdry to mid-tier and niche retailers including Atterley Road and Wolford. These new contract wins continue to build on the Group's success to date both in the fashion and a variety of other important ecommerce verticals.

The Group has recently signed new long-term contracts with a range of fashion retailers including Shelikes and Roman Originals. Shelikes, is a growing online women's' fashion retailer, which will deploy MoPowered Performance to provide a seamlessly integrated m-commerce website via the Group's Software as a Service platform. MoPowered Performance seeks to ensure that the implementation is cost-effective and efficient, eliminating large up-front payments whilst delivering demonstrable return on investment.

Roman Originals, the multi-channel retailer specialising in women's plus-size clothing, will be using the Group's recently launched MoPowered Professionalproduct. MoPowered Professional is the Group's new solution targeted at mid-market online businesses, using the MoPowered platform. It delivers high-end mobile websites and native mobile apps to pure online and multi-channel retailers.

Fashion retailing represents a significant growth area for MoPowered with fashion shoppers being key adopters of the convenience of mobile shopping. The Group continues to invest in building its client base in the fashion sector, increasing its sales and marketing activities and strengthening its sales team. As part of this focus, MoPowered recently sponsored Fashion Digital UK, the first UK event of the leading US fashion e-commerce Fashion Digital conference.

Dominic Keen, CEO, commented:

"MoPowered has a strong track record in providing fashion retailers with an effective m-commerce solution. With fashion shoppers leading the way in adopting m-commerce, given the convenience and speed with which they can get their "fashion fix" on their mobiles and tablets, we see significant opportunities to expand in this vertical. 

Our solutions can be tailored to a retailer's needs, whether they are a niche online retailer or a larger multi-channel merchant, and we remain confident that we are well placed to benefit from the m-commerce market's growth potential."

NOTES TO EDITORS

MoPowered is a 'Software-as-a-Service' ('SaaS') platform, launched in March 2012, which works with businesses of all sizes, to automate websites and enable mobile commerce. Key distribution partnerships with PayPal, WorldPay and MasterCard enable the Group to access the majority of UK merchants.

The software platform allows automated development of mobile sites rather than custom deployment with the corresponding time and cost advantages. The commercial model is predominantly based on long-term contracted, recurrent revenues.

MoPowered is well positioned to capitalise on the new types of shopping opportunities created by mobile devices. Retailers face significant challenges and are therefore outsourcing to expert mobile partners such as MoPowered. Management believes that half of the e-commerce market has online sales of less than £20m per annum and SaaS solutions are likely to be the best economic alternative for these merchants.