Mobile Streams Regulatory News (MOS)

Mobile Streams plc

("Mobile Streams" or the "Group")

Launch of Appitalism

London - (AIM: MOS) - 15 September 2010 - Launched today, Appitalism.com combines a social community with an online store where consumers can quickly and easily discover, discuss and download the best digital content across their mobile and other digital devices. With content for smartphones, tablets, PCs and eBook readers, the site debuts with a catalogue of more than five million premium apps, songs, books and games.

Independent of any device or platform affiliations, Appitalism.com offers an unbiased and personalisedexperience for members based on their interests and on feedback from the wider community. Through Appitalism's chat feature, members can discuss, rate and review all of the content on the site, empowering them to collectively determine the best apps and content. Appitalism gives consumers a choice of ways to intuitively discover the latest and greatest digital content- by device or price or through the site's search engine, category directory or community recommendations.

Simon Buckingham, CEO of Mobile Streams commented:

"Appitalism provides consumers with a unified place to discover all the best digital content for their mobile and other digital devices. Content is selected for the community by the collective opinions of the community. Appitalism is therefore programmed by conversations rather than algorithms and is a place that consumers can trust to help them get the most out of their digital devices."

Appitalism.com is free to join and active members who write reviews and continually engage with the site are rewarded with titles and badges and earn "App Rewards" for their contributions to the community. App Rewards can be redeemed for content items from the Appitalism catalogue.

-ends

Enquires:

Mobile Streams +44 (0)1442 560029

Simon Buckingham, Chief Executive Officer

Ian Brewer, Chief Financial Officer

Victoria Tayler, Public Relations Manager +41 79 4301915

Nominated Adviser

Grant Thornton UK LLP +44 (0)20 7383 5100

Philip Secrett

Broker

Singer Capital Markets Limited +44 (0)20 3205 7500

Jeff Keating

About Appitalism.com

Appitalism.com was developed by Appitalism, Inc, a wholly owned subsidiary of Mobile Streams. Appitalism.com combines a social community with an online store, enabling consumers to discover, discuss and download digital media from a catalog of over five million premium apps, songs, books, games and videos compatible with a broad range of digital devices including smartphones, tablets, PCs and eBook readers. Appitalism offers an unbiased and personalized experience for members based on their interests and on feedback from the wider community.