13 Jul 2018 07:00
For immediate release: 7.00 a.m., 13 July 2018
Minds + Machines Group Limited
("MMX" or the "Company")
Approval and launch of new TLDs in China
.fashion, .fit, .yoga and .luxe
Minds + Machines Group Limited (AIM: MMX), one of the world's leading owners and operators of Internet Top-Level Domains ("gTLDs"), is delighted to announce that they have received approval from MIIT, the Chinese regulator, for the future release of a new batch of gTLDs into China: .fashion, .fit, .yoga and .luxe.
The Company already owns a number of successful domains launched in the region, with .vip registrations now standing at close to 900,000. MMX recently reported that manual renewals for registered .vip names in China were running in excess of 75% making it, the directors believe, the top performing mass new gTLD launched in the country to date.
Three of the newly approved strings are based around lifestyle and come soon after the recent launch of .购物 (.shopping) which the directors are pleased to report is performing well. MMX believes there will be benefits to the Group by introducing these three extensions, already released in the west, into the region over the next 12 months.
Separately, .luxe will be introduced into the region in Q4 2018 as part of a broader global launch of this new top-level domain.
Toby Hall, CEO of MMX, commented,
"Based on our experience of working with China's major technology companies, notably Alibaba and Tencent Cloud, the provisioning of domain names is viewed as an important mechanism for bringing SMEs into their cloud-based universes for the delivery of future services. We expect .fashion, .fit,and .yoga to benefit from this trend as well as the from the internationalisation of Chinese businesses as they increasingly look to market themselves overseas.
"Plans are likewise well advanced for the international launch of .luxe and we intend to update shareholders on the formal launch schedule in due course."
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The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014.
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About MMX
Minds + Machines Group Limited (LSE: MMX) is the owner and operator of a world class portfolio of 32 top-level domain assets (gTLDs). As a sales and marketing-led registry business, we are focused on commercializing our portfolio in partnership with our expanding global network of distribution partners.
The MMX portfolio is currently focused around geographic domains (e.g. .london, .boston, .miami, .bayern), professional occupations (e.g. .law, .abogado, and .dds), consumer interests (e.g. .fashion, .wedding, .vip), lifestyle (e.g. .fit, .surf, .yoga), outdoor activities (e.g..fishing, .garden, .horse) and generic names such as .work and .casa. The Company also recently acquired the ICM portfolio of four high value, niche TLDs. As a business, we work through our expanding international network of registrars and distribution partners to bring the benefits of affinity based domain addresses and identifiers to B2B and consumer audiences. For more information on MMX, please visit www.mmx.co