Mediazest Regulatory News (MDZ)

9 Feb 2011 07:00

9 February 2011 MediaZest Plc Product launch and business wins

MediaZest Plc (MediaZest or "the Group"; AIM: MDZ), the creative digital out-of-home advertising company and audio-visual integrator, announces it has launched a new "virtual assistant" product in conjunction with Tensator Limited, global leaders in queue management.

The product is based upon a concept from 3M which MediaZest has been able to develop further to provide a one stop solution suitable for a wide range of environments. In partnership with Tensator, the Group expects to be able to take this product to the global airport and supermarket community.

The first two "Virtual Mannequins" have been deployed at Luton Airport departure lounge, welcoming travellers to the airport and advising them how to prepare themselves for speedy departure through security procedures. The launch was covered by the national and local press including the BBC, ITV, The Independent, The Telegraph, Metro Newspaper and Heart FM, showcasing this exciting new development.

MediaZest has received several orders so far for the Virtual Mannequin, in addition to the first two deployed at Luton Airport, and has a number of other potential orders in the pipeline. In each case, the Virtual Mannequins will use a bespoke version of the product uniquely designed by MediaZest in conjunction with Tensator.

Geoff Robertson, CEO of MediaZest, commented:

"We have already identified a large number of scenarios where the deployment of virtual salespeople, advisers or receptionists is beneficial to both the public and our customers and foresee a large demand for the product going forward. Partnering with a world leader in queue management solutions like Tensator, with their global reach, makes great sense to both parties: bringing our expertise, technical knowledge and deployment together with their wide ranging customer base to provide mutual benefits. We are in ongoing discussions to deliver other solutions to Tensator beyond this product."

Notes to Editors:

About MediaZest

MediaZest is a creative media agency that specialises in providing innovative out-of-home marketing solutions to leading brand owners and media agencies. The group supplies an integrated service from content creation and system design to installation, technical support and maintenance. MediaZest has its headquarters in London, whilst Touch Vision, its design and engineering division, is based in Farnham in Surrey. Its customer base includes Adidas, Boots, Chivas, Diesel, L'Oreal, Motorola, Nintendo, Nokia, O2, Shell and Vodafone. MediaZest was admitted to London's AIM market in February 2005. For more information, please visit www.mediazest.com.

About Tensator

Tensator is a global leader in queue management solutions, and employs over 350 staff within its 6 offices spanning Milton Keynes England, Bay Shore New York USA, Frankfurt Germany, Wroclaw Poland, Paris France & Dubai UAE.

Enquiries:

Geoff Robertson, Chief Executive 020 7724 5680

Officer MediaZest Plc Stuart Lane / Rod Venables 020 7492 4750

Northland Capital Partners Limited

(Nominated Adviser) Claire Noyce 020 7947 4350 Hybridan LLP (Broker)