MAIS.L Regulatory News (MAIS)

London, September 16th, 2014

blur Group plc

("blur Group", the "Group" or the "Company")

Appointment of Chief Financial Officer

blur Group, the s-commerce company, ispleased to announce the appointment, with immediate effect, of Stephen Harvey as the Group's Chief Financial Officer ("CFO"). Stephen will be based at blur Group's HQ in Exeter. It is intended that Stephen will be invited to join the main board in due course.

With over 20 years in the software sector, Stephen was CFO of Microsoft UK until 2004. As CFO at Microsoft he was an integral part of the team that led them to become the best performing division within Microsoft worldwide. He left Microsoft and became CFO of Acision, the world's leading messaging company, following its spin out from Logica PLC.

Stephen has spent the last three years working as a CFO internationally in Europe, Africa and the Middle East.

The Board has approved the Remuneration Committee's recommendation to grant Stephen 400,000 options over ordinary shares of 1p each in the Company ("Ordinary Shares"). These options become exercisable after a period of four years from the date of grant pursuant to the rules of the Company's Share Option Plan. The options have an exercise price of 84.5p per share, being the closing mid-market price of the Company's Ordinary Shares as at 15 September 2014.

Barbara Spurrier, who has acted as CFO since February 2014 will revert to her previous role as Director Financial Reporting and will be supporting Stephen.

Philip Letts, blur Group CEO, commented:

"I would like to welcome Stephen Harvey to blur Group's team. He brings with him considerable and broad experience, not just at CFO level but also in commercial and operational activities. I believe this combination will make him uniquely capable of helping us manage the company's growth whilst ensuring that we have the right financial systems, protocols and policies in place to deliver on our promise.

As I commented in our Interim Results statement last week, our business is growing and maturing in all aspects: technology, financial, governance, sales and management. In a year, we have quadrupled our revenue, trebled our bookings, completed a successful fundraising, kept our costs and headcount controls in line with our plan, and grown customer success through a 170% value increase from repeat customers. With the appointment of Stephen I am confident that we now have in place all the elements required to manage our current and future growth and return value to our shareholders."

Stephen Harvey added:

"blur is at an exciting stage in its development as it matures as a company, and I am pleased to have the opportunity to work with Philip and the team to drive the company forward, at both the business level and also with reference to its financial and reporting systems. I am confident my many years as a technology company CFO will be valuable to blur as the company grows."

For further information, please contact:

About blur Group plc at blurgroup.com

blur Group is a technology company with a simple goal to make s-commerce1 a reality for every business. It is a public company listed on the London Stock Exchange's AIM market (BLUR). It is headquartered in the UK, with offices in the US and Europe.

blur's s-commerce platform, the Global Services Exchange, streamlines and automates the buying, delivery and payment of services. As of September 2014, over 50,000 businesses in 145 countries have used this platform to change the way they work, submitting over 6,000 projects with a combined value of $285m. Customers include Amazon, Danone, Broadridge, Coral, Momentive, the Financial Times, Berlitz, Butlins, GE Healthcare and Tyco.

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1 s-commerce refers to the buying and selling of services online