Mineral & Fin Regulatory News (MAFL)

15 Jan 2007 11:31

Upstream Marketing and Comms Inc.15 January 2007 Upstream Marketing and Communications Inc. ("Upstream" or "the Company") Strategic partnership Upstream and Market Wire Partner to Provide Asia-Based Businesses with Global News Release Distribution The Directors of Upstream are pleased to announce that the Company has enteredinto an agreement with Market Wire Inc. ("Market Wire") to provide Asia-basedbusinesses with global news release distribution. The agreement is continuouslyrenewable. Market Wire is a leading international distributor of news releases,offering services throughout North America, Europe, Latin America, and worldwidein dozens of languages. Upstream's Asia Release service (www.asiarelease.com - formerly known asPRwebAsia) has a six-year track record of helping client companies targetbusiness and consumer editorial contacts throughout Asia Pacific, and now hasglobal reach via Market Wire's global distribution network. "The ability to distribute news globally is increasingly strategic to businessesin Asia-Pacific, as they reach out to potential customers and investorsworldwide," said David Ketchum, CEO of Upstream. "News releases are fundamentalcommunications tools for building brand awareness, and for listed companies tomeet regulatory disclosure requirements. As demand grows, we expect theagreement to enhance revenue and earnings." Market Wire's distribution offers broad dissemination of news and information ina variety of mediums and across an array of geographic and industry circuits.Structured in response to the needs and interests of regional journalistsworldwide, Market Wire's distribution circuits ensure global coverage and theability to reach interested parties in their preferred languages and formats.Specific information regarding Market Wire's geographical reach is online athttp://www.marketwire.com/mw/services_wiredistribution. "As the fastest-growing business market in the world, global news distributionis essential to organizations in Asia," said Michael Nowlan, president and CEOof Market Wire. "We are excited to partner with Upstream to expand their pressrelease distribution to new markets." About Upstream Marketing and Communications Inc. Upstream is a full service marketing and corporate communications networkpositioned to help companies make the most of business opportunities in the AsiaPacific region. Upstream is listed on the London Stock Exchange AIM (Stock Code:UPS LN). Upstream have offices in Beijing, Hong Kong, Shanghai, Singapore,Sydney, Taipei and Tokyo, as well as regional and global affiliates. Keypractice areas include technology, corporate & financial, and consumer & travel.The Asia Release news release distribution service reaches editorial mediacontacts throughout Asia Pacific and has global reach via a partnership withMarket Wire. About Market Wire Market Wire, a CCNMatthews Company, is a full-service distributor of corporatepress releases. The company boasts one of the largest media distributionfootprints in North America with the most secure and cost-effective distributionof real-time news to thousands of media outlets including AP, Dow Jones,Bloomberg, Reuters, Yahoo!, and MSNBC.Committed to world-class client service, industry-leading distribution,technology innovation and market-leading strategic relationships, Market Wireserves PR and IR professionals with key workflow solutions including Easy PR/IR,SEO, ListLogix, and more. For more information, visit: www.asiarelease.comwww.marketwire.comwww.aboutupstream.com Contact: David Ketchum+852 2973 0222david@upstreamasia.com John Bick+44 (0)870 389 6999mobile +44 (0)7917 649362 This information is provided by RNS The company news service from the London Stock Exchange