Mineral & Fin Regulatory News (MAFL)

11 Apr 2007 07:02

Upstream Marketing and Comms Inc.11 April 2007 Upstream Marketing and Communications Inc. ('Upstream' or 'the Company' - Stock Code UPS.L) Upstream Marketing and Communications Inc. and Siren Films Forge Strategic Alliance to Cover Full Range of Communications from Traditional to New Media Creative and Communications Services From Public Relations To Video Programming and Online Marketing Hong Kong - April 11, 2007 - Upstream Marketing and Communications Inc,("Upstream," Stock Code UPS LN), the Asia-focused communications and marketingagency, and Siren Films, a creative and multi-platform production house offeringcommercial production and programming expertise, have forged a strategicalliance. Together, the two firms provide a creative communications platformthat spans online and viral marketing, events and public relations, as well asharnessing proven advertising, corporate and product video channels. This alliance will broaden Upstream's creative and cross-platform serviceportfolio to its clients, while Siren Films will expand its Asia Pacific reachvia Upstream's network covering the entire Asia-Pacific region including Japan.The synergies created through this alliance expand their respective capabilitiesto service clients and has the potential to boost their respective revenues aswell. Based in Hong Kong, Siren Films specializes in producing cross-media platformcreative content, which includes television programming, high-end event creativeand production, sponsored/branded content, television video commercials andimage films. Siren Films' projects have included documentaries, TV specials &series, regional artist promotions, music programming and in-flight productions. "In marketing, the traditional distinction between 'above and below the line'has been blown away by changing consumer habits, including reliance on the Webfor entertainment and information, as well as far-reaching business trends thathave made the marketing scene more exciting but also much more competitive,"said David Ketchum, CEO of Upstream. "Today's companies and brands need thepowerful and credible ways to connect with their customers and prospects thatUpstream and Siren Films together offer." Upstream delivers a full range of media communications services from offices inBeijing, Hong Kong, Shanghai, Singapore, Sydney, Taipei and Tokyo, as well asregional and global affiliates. Key practice areas include technology, corporateand financial, and consumer and travel. "With the explosion of cable and satellite programming in the region and now theintroduction of broadband TV, there is a huge demand for original programming inAsia," said Edward Bean, Co-founder and Partner, Siren Films. "This, coupledwith advanced streaming technology opens up the possibility of adapting thiscontent to a variety of new media, not only for entertainment, but as amarketing tool," added Bean. Marketing professionals are eager to explore new marketing methods because it isincreasingly difficult to get the attention of consumers with conventionaltelevision commercials and print advertisements, as online media is increasinglyused as a source of news and entertainment. Online videos can also help increaseInternet traffic to a Web site. "There has never been a greater variety of media - from on air, on-line topersonal device. Our clients are constantly looking for innovative ways topackage their projects to maximize this trend. Siren Films provides creative andseamless integrated ideas to tell their stories; this partnership will trulymake a difference in helping Asian companies succeed in the marketplace," saidJo Fok, Co-founder and Partner, Siren Films. "Through our partnership with Siren Films, Upstream can not only help tell ourclients' stories more effectively by tapping into the impressive creativeresources of Siren Films. Upstream can also help our clients connect with theirtarget market in a more meaningful way, using the appropriate medium andtechnology, from terrestrial TV to viral marketing to 3G phones and everythingin between, thereby better differentiating themselves," added Ketchum ofUpstream. About Siren Films Siren Films is a unique creative and multi-platform production house with theemphasis firmly on creativity. Through an in-depth understanding of our clients'vision and an insightful approach, Siren Films produces innovative, creativecontent. Since 1994, Siren Films has been providing a host of creative servicesto the Asian cable and satellite television and industry & high end brands in the commercial field.Siren Films' creative service is tailored specifically for each and everyproject, ensuring that the end result is always fresh and engaging. About Upstream Marketing and Communications Inc. Upstream is a full service marketing and corporate communications networkpositioned to help companies make the most of business opportunities in the AsiaPacific region. Upstream is listed on the London Stock Exchange AIM (Stock Code:UPS LN). Upstream has offices in Beijing, Hong Kong, Shanghai, Singapore,Sydney, Taipei and Tokyo, as well as regional and global affiliates. Keypractice areas include technology, corporate & financial, and consumer & travel. For more information, visit: www.aboutupstream.com Contact: David Ketchum david@upstreamasia.com +852 2973 0222Jo Fok jo@sirenfilms.com +852 2581 2883Edward Bean ed@sirenfilms.com +852 2581 2883 This information is provided by RNS The company news service from the London Stock Exchange