Live Company Regulatory News (LVCG)

17 May 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOP LUX SPAIN CONCERT UPDATE

LVCG is pleased to provide further details on the KPOP Lux Madrid Concert which is set to take place at the Civitas Metropolitano Stadium on 22 July 2023.

KPOP LUX and L.A Rock Entertainment (contracted via a fixed fee to stage the show) together with SBS present KPOP Lux SBS Super Concert in Madrid and tickets went on sale on 27th April. The first 3 of the seven acts were announced as ENHYPEN, ATEEZ and IVE and can now reveal the next four artists as SHINEE, STAYC, CRAVITY AND XIKERS.

With tickets already on sale through www.ticketmaster.es the one-day show is expected to draw fans from all over Europe and to reinforce Spain's place on the K-pop map.

Revenue Generation

LVCG reminds shareholders that revenue is generated via Ticket sales, Merchandising, Sponsorship and Streaming. The Company will provide an update on ticket sales in the coming weeks.

Notes to Editors:

SHINEE is currently beginning their 15th anniversary celebrations. The group is also set to release their 8th studio album. The princes of pop, as they are often referred to, have never performed in Spain before.

STAYC is an acronym for "Start to a young culture" and is a six member girl group formed in November 2020. Their 2023 release of Teddy Bear has reinforced their popularity as a fourth generation group.

CRAVITY is a nine member boy group fromed by Starship Entertainment in 2020. They were the first rookie artists of 2020 to debut on the Billboard K-POP Hot 100.

XIKERS is a rookie group formed by KQ Entertainment that debuted in March this year with Minjae, Junmin, Sumin, Jinsik, Hyunwoo, Junghoon, Seeun, Yujun, Hunter and Yechan. Within two months they have amassed over 500k monthly listeners on spotify and 360k followers on Instagram.

ENHYPEN is currently one of the top ten K-pop acts in 2023, as they were in 2022, and have won dozens of awards. They have never performed in Spain and with 12.2M followers on Instagram their fans (Engines) will be rushing to Madrid for a glimpse of their idols.

ATEEZ is well known to the Spanish K-pop fans having performed earlier this year in Madrid and also in 2020. Their popularity and engagement with their Spanish fanbase make them another must-see act.

IVE debuted in December 2021 and has taken the K-pop world by storm. The girl group, formed by Starship Entertainment, won Song of the year for their single Love Dive in 2022 at four different major music awards. It will be their first time performing in Spain.

K-pop has a global following of over 200 million people and the #KpopTwitter has over 8 billion tweets. The European fan base in growing at a rapid rate with festivals, concerts and tours making the music more attractive and accessible than ever before. Since the KPOP Lux Spain video was released on social media it has attracted close to 230,000 views.

Enquiries:

About Live Company Group

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

· BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

· KPOP - the company owns the rights to the K.Flex brand and through its joint venture with the Explorado group KPOP Europa (KPE) is a partner in and the Executive Producer of K.Flex in Frankfurt. 

LVCG also owns the brand KPOP Lux and is the executive producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network.

· StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

SAG has also licensed the right to the StART brand in Japan to Live Company Japan a joint venture with M Group Holdings Co.

SAG has also licensed the brand to Live Company Korea to create the StART Art Coin.

· Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.