Last checked at 2 Apr 2019 07:00
2 April 2019
LIVE COMPANY GROUP PLC
("LVCG", the "Company" or the "Group")
Group to promote, manage and operate BRICKLIVE's flagship UK Show in 2019
The Company is pleased to announce that it has taken the positive decision to promote, manage and operate the Group's flagship UK BRICKLIVE show in 2019. Following the acquisition of Bright Bricks Holdings Limited ("Bright Bricks") in 2018, LVCG's board of directors (the "Board") believes that the Group is now ideally placed to promote and run the show. The Group is therefore pleased to announce that it has entered into an agreement with The National Exhibition Centre Limited to host BRICKLIVE's UK flagship show at the National Exhibition Centre in Birmingham from 31 October 2019 to 3 November 2019 (the "NEC Show").
This will be the first year the Group will be responsible for the promotion, management and operation of the NEC Show. The Board believes that, whilst this will result in a greater outlay for the Group in hosting the NEC Show, the Group expects to benefit from increased revenue through the receipt of all ticket and commercial sales for the NEC Show, having previously only received a content and licence fee.
The Group will also showcase its new touring asset, BRICKLIVE Force and BRICKLIVE Outerspace at the NEC Show. The Group will also be introducing a new format for the NEC Show which will include half-day sessions and will include the introduction of other new features currently not exhibited elsewhere. The Group is continually reviewing the format for its shows, together with the introduction of new innovative content to ensure the Group's flagship show at the NEC remains the benchmark for future BRICKLIVE shows and events.
The Group is also pleased to announce that Sarah Whittaker will be joining the Group as Chief Marketing Officer at the beginning of May 2019. Sarah will be responsible for running the NEC Show and will manage other BRICKLIVE shows and events, both in the UK and Europe. Sarah brings a significant amount of experience to the Group having managed BRICKLIVE events at the NEC for the previous promoter and previous to that, worked with the NEC for over 5 years.
David Ciclitira, the Group's Executive Chairman, commented: "This marks another important development for the Group, whereby we will be promoting, managing and operating our flagship BRICKLIVE show in the UK. The NEC Show has continued to expand its offering, attracting an ever increasing number of fans. We are therefore delighted to be managing and hosting the show for the first time and believe it will have a positive impact for the Group.
Following the acquisition of Bright Bricks and together with our expanded team, we are now ideally placed to promote, operate and manage our flagship UK show. This is incredibly exciting time for the Group and it promises to be a very interactive show.
We are delighted Sarah will be joining the Group, as she has significant experience running and managing the Bricklive Shows at the NEC, having managed this event in her previous role. Sarah brings a substantial amount of event management experience and will be a fantastic addition to the LVCG team."
This announcement contains inside information for the purposes of Article 7 of Regulation (EU) 596/2014.
Enquiries:
Live Company Group Plc Tel: 020 7225 2000
Ruth Cunningham, Chief Operating Officer
Strand Hanson Limited (Nominated Adviser) Tel: 020 7409 3494
Stuart Faulkner / Richard Tulloch / James Dance
Shard Capital Partners LLP (Broker) Tel: 020 7186 995
Damon Heath
About the Group Companies:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy - LEGO® bricks. BRICKLIVE actively encourages all to learn, build and play, and provides an inspirational central space where like-minded fans can push the boundaries of their creativity. Brick Live Group is not associated with the LEGO Group and is an independent producer of BRICKLIVE.
Parallel Live Group
Parallel Live owns the rights to promote BRICKLIVE in the USA. It is responsible for running and promoting those shows through its US joint venture, Parallel Three Six Zero together with its joint venture partner Live Nation Entertainment, Inc. The first show was held at The Star in Frisco, Dallas, Texas in January 2019.
Bright Bricks
Bright Bricks Ltd was established in 2010 and has built over 1,000 models made from more than 60 million LEGO® bricks since then. Clients include major blue chip companies such as: Rolls-Royce, Google, BT, Land Rover, Warner Brothers, LEGO Group, General Electric, The National Gallery, Maersk and Lufthansa.
Websites: www.livecompanygroup.com, www.brightbricks.com and www.brickliveusa.com