LSAI.L Regulatory News (LSAI)

2 September 2019

Location Sciences Group PLC

("Location Sciences" or the "Company")

Advisory Panel Appointment

Location Sciences appoints Michael Iantosca to join its Advisory Panel

Location Sciences (AIM: LSAI), the leading location data verification and analytics company, announces the appointment of Michael Iantosca to its Advisory Panel. Michael will advise the Company on its US growth strategy.

Michael spent the past seven years as Chief Revenue Officer at Integral Ad Science ("IAS"), a leading verification company in the digital advertising industry. Prior to IAS, Michael served as the Vice President of Ad Sales for VEVO, the world's leading all-premium music video and entertainment platform.

Michael's extensive experience in generating revenues will help with Location Sciences' commercial drive, which the Board believes will deliver substantial value for investors.

Mark Slade, Chief Executive Officer of Location Sciences, commented: "We are extremely pleased to welcome Michael to join our advisory team. His experience in growing a verification business in the US will be a huge asset to us as we grow our US business."

Michael Iantosca commented: "Brands and marketers are seeking new ways to optimise their campaign performance with transparency and trust. Verify - Location Sciences' independent location verification platform - has the potential to transform the way location advertising works. That's why the business has attracted an industry-leading Advisory Board; all committed to bringing greater integrity to the location data marketplace."

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About Location Sciences Group PLC:

Location Sciences is the pre-eminent global location verification provider to the $160 billion digital advertising industry. Working in partnership with brands, media agencies and suppliers to reduce ad-wastage and improve the effectiveness of location-based advertising campaigns.

The digital advertising marketplace remains unregulated and un-monitored, with an estimated $19 billion wasted on ad-fraud in 2018. Location Sciences has developed Verify, the world's first independent location verification product. Utilising sophisticated machine learning and pattern recognition technologies Verify detects location ad-fraud and shines a light on location data inaccuracy with the aim of bringing back integrity, transparency and trust to the marketplace.