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Koovs delivers impactful social marketing campaign

17 Feb 2017 09:00

RNS Number : 1633X
Koovs PLC
17 February 2017
 

 

Sonakshi Sinha inspires 3.1 million guys and girls to dress up for VDAY with Koovs

 

New Delhi, 17 February 2017

 

Koovs plc, (AIM: KOOV).Bollywood sweetheart and style guru Sonakshi Sinha used her considerable social media clout to help fans dream up their ideal Valentine's Day date looks from the KOOVS.COM collection.

 

Leading up to Valentine's Day across all social media, and inspired by her own personal style and passion for fashion, Sonakshi and #VDAYwithKOOVS engaged with over 3.1 Million users.

 

Sonakshi, a very young 'veteran' of 19 Bollywood films, has a huge social media following of over 30 million internationally and a background in fashion design, studying at the Shreemati Nathibai Damodar Thackersey Women's University (SNDT).

 

"Sonakshi was the ideal person to inspire VDAY looks - she is massively followed by young people in India not only for her award-winning film work but she is also seriously invested in fashion having studied fashion and worked the catwalks of Fashion Week." Says Koovs.

  

www.koovs.com

 

For further information please contact:

KOOVS.COM

INDIA

Sutapa.chattergee@koovs.com

8527981985/ 9650063161UK

jodyhaskayne@gmail.com

07710726443

 

UK

BRUNSWICK GROUP LLP

 

Alison Kay/ Jennifer Bonfanti

020 7404 5959

 

 

This information is provided by RNS
The company news service from the London Stock Exchange
 
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