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14 Mar 2011 07:00
| 14 March 2011 |
InternetQ Plc (the "Company"), a global leader in mobile marketing and digital entertainment solutions, is pleased to announce it has signed a strategic partnership agreement with Rotana Group ("Rotana"), the Arab world's largest entertainment company, for the provision of comprehensive mobile marketing services.
The agreement will see InternetQ deliver mobile marketing campaigns known as 'super promos' on an exclusive basis across a variety of Rotana's key TV assets in the Middle East and North Africa. Furthermore, Rotana has agreed to partner with InternetQ on all mobile driven promotional activities in relation to the popular pan-Arab talent show, Star Academy. These activities include live voting with question and answer capabilities, quiz contests and access to premium Star Academy digital content.
This agreement follows a successful collaboration between InternetQ and Rotana during 2010, when the Company successfully delivered a five month interactive SMS based campaign with outstanding results. The Company's seamless software performance, content provisioning capabilities and media expertise were the primary reasons why Rotana decided to partner with InternetQ in 2011.
This regional roll out will run on InternetQ's proprietary 'Mobi-Dialogue Platform', integrating marketing, content management, entertainment and commerce analytics. Mobile marketing services that will be delivered during 2011 include:
campaign management digital content delivery campaign analytics mobile internet outreach | incentive marketing interactive messaging opt-in promotions & contests loyalty initiatives. |
Konstantinos Korletis, CEO of InternetQ, commented
"We are very excited with the prospects of this cooperation and consider our partnership with Rotana as an important strategic step for our expansion in the Middle East. The ongoing development of our strategic relationship with such an important media partner certainly underpins our long term growth aspirations for the region."
Wissam Yamout, Head of Digital Media at Rotana Group, added:
"We are excited that we can now empower our viewers to contribute towards the content creation of our shows through the interactive entertainment possibilities afforded by mobile marketing in partnership with a global leader like InternetQ. We are confident it will enhance the entertainment experience for our viewers while at the same time bring them tangible benefits and value."
For further details
InternetQ Konstantinos Korletis, Chief Executive Officer Veronica Nocetti, Finance Director
|
Tel: +30 211 101 1101 Mob: +30 693 2600128 |
Buchanan Communications Jeremy Garcia / Tim Thompson
| Tel: +44 (0)20 7466 5000 |
Grant Thornton Corporate Finance Fiona Kindness / Alex Wright
| Tel: +44 (0)20 7383 5100 |
Jendens Securities Limited Andrew Edwards / Chris Thomas/ Justine Waldisberg | Tel: +44 (0)20 3372 2500 |
About InternetQ
InternetQ is a trusted global leader in mobile marketing and digital entertainment solutions listed on the AIM market of the London Stock Exchange. Its proprietary technology platforms support some of today's most recognized brands and enterprises with innovative solutions to help manage mobile interactive communications and push the frontiers in digital mobile entertainment.
About Rotana Group
Rotana Group is the Arab world's largest entertainment company with pivotal media assets including a film production company, a print magazine (Rotana Magazine), television (Rotana TV with 6 channels - Cinema, Clip, Khalijia, Mousica, Resala, and Zaman), radio (Rotana Radio with 7 music channels), and a record label (Rotana Records).
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